“Apple Computer Inc. surprised the tech world Wednesday with a program that gives Mac users the option of running Microsoft Corp.’s rival Windows XP operating system — and all the programs that work with it,” Todd Bishop reports for The Seattle Post-Intelligencer. “It was widely viewed as good news for Apple’s business. Shares of the Cupertino, Calif., company rose nearly 10 percent Wednesday amid speculation that more people will switch to Macs if they can keep using familiar Windows programs. ‘I think it’s tremendous,’ said Kevin Anderson, president and chief executive of Computer Stores Northwest Inc., an independent Apple reseller that owns The Mac Store chain. He predicted a boost in Mac sales, now a small fraction of the market.”
“Some analysts cited technical and logistical challenges that could limit the initial impact of the Apple program. But others said the move has the potential to shake up the personal-computer industry, by making Apple a more direct competitor to the likes of PC makers Hewlett-Packard and Dell,” Bishop reports. “For Apple, the decision is ‘all about selling more hardware,’ said Ted Schadler, a Forrester Research analyst. ‘It’s the psychological barrier,’ said Jupiter Research analyst Joe Wilcox. ‘There are people who might be interested in a Mac who wouldn’t have bought one because they’re afraid they might need Windows.'”
Full article here.
MacDailyNews Take: It may sell more hardware at first, but wait until Windows-only users get a real dose of Mac OS X and starting telling people about it.
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