“30 years after its founding, Apple Computer has grown from a tiny start-up to a household name and cultural icon known as much for its iPod digital music players as its computers,” Ina Fried writes for CNET News. “‘The technology industry is fundamentally about change and no company can survive for long without reinventing itself,’ said Rick Rashid, head of Microsoft Research and developer of the Mach kernel, which serves as the open-source core of Mac OS X. ‘Companies that can survive for 30 years are the exception rather than the rule, and something to celebrate.'”
“Apple has a brand name as recognizable as Coca-Cola and Federal Express and last year had a record $13.93 billion in annual sales and a $1.34 billion net profit,” Fried writes. “Given the company’s current success, it’s easy to forget how it fell from the top of the tech heap in the 1990s and scuffled along as Microsoft grew into the largest software company in the world and PC makers such as Compaq Computer and IBM came to dominate the industry Jobs and Wozniak helped create.”
“But glossing over those years would make it difficult to describe just how remarkable Apple’s current renaissance is. While Compaq now only exists as a brand name sold by Hewlett-Packard, and IBM no longer makes PCs, Apple is enjoying perhaps its finest hour. The iPod is a pop-culture phenomenon. And, incredible to some, Apple is having an easier time updating its flagship Macintosh operating system than Microsoft is having with Windows,” Fried writes. “Some say there are no second acts in business, but Jobs & Co. are making mincemeat of that old chestnut.”
Much more in the full article here.
• Apple’s brand new iPod Hi-Fi speaker system. Home stereo. Reinvented. Available now for $349 with free shipping.
• Apple’s new Mac mini. Intel Core, up to 4 times faster. Starting at just $599. Free shipping.
• MacBook Pro. The first Mac notebook built upon Intel Core Duo with iLife ’06, Front Row and built-in iSight. Starting at $1999. Free shipping.
• iMac. Twice as amazing — Intel Core Duo, iLife ’06, Front Row media experience, Apple Remote, built-in iSight. Starting at $1299. Free shipping.
• iPod Radio Remote. Listen to FM radio on your iPod and control everything with a convenient wired remote. Just $49.
• iPod. 15,000 songs. 25,000 photos. 150 hours of video. The new iPod. 30GB and 60GB models start at just $299. Free shipping.
• Connect iPod to your television set with the iPod AV Cable. Just $19.
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Wired posts ‘Apple Operating System Gallery’ to mark Apple’s 30th birthday – March 28, 2006
Apple Computer consistent innovator again and again over 30 years – March 26, 2006
Apple continues to shine as company nears 30th year – March 24, 2006
‘Thirty Apple Years – A Celebration… Through Their Advertisements’ happens April 1st in Melbourne – March 24, 2006