Over its 30 year history, Apple Computer has compiled many heroes and villains

“Every story has its heroes and villains, and the history of Apple Computer is no exception,” Wired News writes. “The world’s most lickable computer company has seen its share of good guys and bad guys during its 30-year history, and sometimes, the goodie is also the baddie.”

Pete Mortensen makes his case for “who should worshipped and who should be whipped.”

Mortensen’s list of Apple Heroes and Villains:
• False Idol: Jef Raskin
• Villain: Dave Nagel
• Hero: Bill Atkinson
• Scapegoat: John Sculley
• Villain: Gil Amelio
• Hero: Burrell Smith
• Hero: Steve Jobs From 1976 to 1985
• Villain: Steve Jobs From 1985 to 1997
• Hero: Steve Jobs From 1997 to Present
• Villain: Michael Spindler
• Hero: Andy Hertzfeld
• Hero: Steve Wozniak
• Hero: Tony Fadell
• False Idol: Bruce Tognazzini
• Hero: Guy Kawasaki

Full article here.

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Related articles:
CNET celebrates three decades of Apple Computer – March 29, 2006
For three decades Apple has sizzled while Microsoft has nearly always come up short – March 29, 2006
Wired posts ‘Apple Operating System Gallery’ to mark Apple’s 30th birthday – March 28, 2006
Apple Computer consistent innovator again and again over 30 years – March 26, 2006
Apple continues to shine as company nears 30th year – March 24, 2006
‘Thirty Apple Years – A Celebration… Through Their Advertisements’ happens April 1st in Melbourne – March 24, 2006


  1. I think the Steve Jobs dates are a bit off…

    He got demoted at Apple (and then subsequently quit) because he was a complete arsehole and a very poor manager.

    Should probably be more like:
    • Hero: Steve Jobs From 1976 to 1985
    • Villain: Steve Jobs From 1983 to 1997
    • Hero: Steve Jobs From 1997 to Present

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