Southwest Airlines releases Mac OS X version of DING! (Universal Application)

DING! is a specially designed tool that brings live updates of southwest.com offers directly to your desktop, allowing you to get a jump on the latest southwest.com sales. In addition, the DING! application provides quick and easy access to popular southwest.com Travel Tools like Online Checkin and Flight Status. Using DING! can help you save time and money, according to Southwest.

Now, customers with Mac OS X 10.3.9 or higher can take advantage of Southwest Airlines’ newest customized product designed to bring the hottest deals directly to your desktop.

DING! for Mac OS X is a Universal Application.

More info and download link here.

[Thanks to MacDailyNews Reader “Jim W.” for the heads up.]

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17 Comments

  1. Southwest Airlines has long been a company that “gets it”.

    Good for them.

    Now if they only served an airport near me. ” width=”19″ height=”19″ alt=”downer” style=”border:0;” />

  2. It is great that they are making applications for the mac but should the have just made a ding widget instead? I have ding on my windows machine at work and it really does not do anything amazing. A widget in dashboard would accomplish the same thing (on top of keeping it out of my way).

  3. Well, Realist, you can be as “glass half empty” about it as you want, but even advertising geared to Mac users is a good sign that the market is recognizing the growing numbers of us.

    Also, do you really want to be at a disadvantage to PC users when trying to get the best deal on a flight because you have to manually look for the specials? I don’t, thanks.

    Good on you, Southwest.

  4. “A widget in dashboard would accomplish the same thing (on top of keeping it out of my way).”

    Not entirely.

    Widgets don’t really have a good way of notifying you when something changes. They’re good at giving you information–when you ask for it.

    The idea of Ding, I guess, is to let you know immediately when a cheap fare shows up. So you could be in the middle of doing whatever and “Ding!” it shows up. If you have to actually go into Dashboard to look at it, it kind of misses the whole point of “immediate information.”

    Don’t get me wrong, I’m not convinced it’s that good an idea. Yes, I’d rather go into Dashboard and have it tell me. But that’s not the idea–Southwest tells you, you don’t ask Southwest. But while the ads are amusing, showing people jumping over cubicles and such to get the cheap flight to Arizona, reality says that I’ll look when I have the time. So even if my machine dings, I’m not going to interrupt my important post to MacDailyNews just to get a cheap fli–

    Hang on a sec.

    There. Booked to New York… ” width=”19″ height=”19″ alt=”LOL” style=”border:0;” />

  5. This is part of the install – gives you a lot of confidence…

    ***************************************************************************
    Anti-virus Protection
    ***************************************************************************
    You agree that it is your responsibility to install anti-virus software and related protections against viruses, Trojan horses, worms, time bombs and other routines that could damage disrupt or destroy your computer functionality should such routine be inadvertently transferred to your computer by using Southwest’s Software.

  6. Bill, I know – a little SW humor but enough to make me wait until a few other use it before I load it. In the meanwhile it’s on my Win XP laptop. DING is ok. It loads an icon on your pc and you need to access the icon to see the special deals. I think it’s a different color or something when there are updates. It’s no bouncing dock icon. I don’t tend to access it every day unless I know I have a trip coming up.

    ***************************************************************************
    Anti-virus Protection
    ***************************************************************************
    You agree that it is your responsibility to install anti-virus software and related protections against viruses, Trojan horses, worms, time bombs and other routines that could damage disrupt or destroy your computer functionality should such routine be inadvertently transferred to your computer by using Southwest’s Software.

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