Rush Limbaugh and Apple Computer to intro new podcast service via iTunes

Rush Limbaugh has been working with Apple Computer and plans to introduce a new podcast service for his show available via Apple’s iTunes Store. Limbaugh is currently heard on nearly 600 U.S. radio stations by approximately 20 million daily listeners on the Excellence In Broadcasting (EIB) Network. Limbaugh’s transcript:

I have a technological advancement from the EIB Network and Rush 24/7. It is about our audio and video podcasts. We podcast the entire radio program without commercials each afternoon. You can get it automatically downloaded to your computer with our free media center software. You can download it manually from the website if you wish, and at the same time that download comes automatically, the video podcast, video of the next Morning Update, is included in the package. Well, since we started this, many people have said, “How come you just don’t make it available in iTunes?”

Well, because iTunes only allows content that’s free, and of course we are a business, and so you have to be a subscriber and a member. There’s no additional charge for the podcast service, but it’s only available to members, and so having it downloadable via iTunes was not compatible with Apple’s method of doing business. Well, that didn’t stop us. That didn’t stop us, ladies and gentlemen. No siree, Bob. We have been working with the powers that be at Apple, and we have reached via technological advancement and software the point to where Monday, and I just tested this. We’ve been feverishly working on it; I just tested it, and it is flawless and it is so easy that if you are not a member you’re going to become one and just be able to access the podcasts this way.

What will happen, when we go live with this on Monday — we still have a few little programming tweaks to make, and we want to put it through rigorous testing, but this is as idiot proof as anything I have seen on a computer. What will happen on Monday if you are a subscriber at Rush 24/7 you will go to the new page that we will set up, and there’s a link there, and when you click on that link, automatically your iTunes will open, be it Mac or Windows: iTunes will ask you for your user name and your password. You enter that, you click the box that says “remember my password,” and you never have to do another thing again. The following day, or that day, later that day, the next day, every podcast will automatically download to your iTunes as long as your iTunes is open and running.

You don’t have to click the link on our software every day. Do that one time, tell the computer to remember your user name and your password, and voila, our podcasts, audio and video each day will be automatically installed into your iTunes and ready for transfer to your iPod. It’s just cool. I’ve been trying this. Now, we’re not going to be able to make available all the podcasts that have been downloaded and made available since we started the program, but you should have transferred those to your iTunes yourself by now, and to your iPod to get it there. But let’s say you don’t try this ’til Tuesday. You will get Monday’s and Tuesday’s next week, Monday and Tuesday’s podcasts, audio and video — and if you sign up on Wednesday, you’ll get Monday, Tuesday and Wednesday’s.

So we’ll work backwards up to this first start date when you sign up, and all of your podcasts will be in your iTunes for as long as you want to keep them there and that’s how of course you sync up with your iPod. Our page will have full instructions on how to sync with your iPod, if you’re new to this, but it’s really easy, and we have nothing to do with that. That’s all controlled through your iPod software and your preferences, use iTunes for it. But I am thrilled about this. I am excited about this, because when we first started this everybody said, “How come you can’t put it in iTunes?” It was tough to explain, so rather than go interminably with explanations we worked out a way to make this possible, and use a combination of RSS feeds and so forth.

You don’t need to know how it happens because you only need to do it one time, and, bam! It will happen at the same time every day as long as you have iTunes running. Yeah, it is cool. It is really cool. (interruption) Well, no. The people at Apple were great. I mean, they realize there’s a lot of podcast content out there, and they’re just trying to find ways to drive traffic to the Apple music store and iTunes is the way you do that. So, no. It’s a win-win for everybody. Win-win for everybody. I’m really excited about it. I’m going to continue my own rigorous testing but it worked for me the first time. Engineers sent me an e-mail, I’ll tell you, three minutes before the program today, I got an e-mail from the engineer, “Okay, the link’s ready.” He told me about it last night, told me they were going to have it ready today, last night. They gave me the link. I tried it. It took 20 seconds. It took 20 seconds and it was done. So that will be coming Monday and forever thereafter.

Transcript and more info here.

MacDailyNews Take: This is a new development: a fee-based podcast for a third-party that’s sold from within iTunes Music Store. A podcasting store-within-a-store. Interesting.

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Related articles:
Rush Limbaugh announces video podcasts for Apple iPod starting December 12th – November 30, 2005
Rush Limbaugh: ‘I am the hottest thing in podcasting’ – June 09, 2005
Rush Limbaugh and Apple Computer working to bring podcasts of radio show to iTunes Music Store – May 17, 2005
Rush Limbaugh says ‘Mac OS X Tiger Rocks,’ posts link to free Rush advertisement for Mac – April 30, 2005
The Hill: Put Rush Limbaugh on Apple’s board of directors; he could sell tons of Macs – January 26, 2005
Rush Limbaugh calls for Apple iCal to Sidekick solution – November 12, 2004
Rush Limbaugh: Why does Apple put politics first? – June 27, 2003
Rush Limbaugh comments on Gored Apple – March 21, 2003


  1. Yuk. The world could do without his rightwing drivel. Now we can listen to this @$*hole all around the world…Great, I see there’s vodcasts from Rush too! That will certainly make me lose my appetite. Yuk yuk yuk.

  2. rush darling….are you having a vicodin withdrawal episode on air….is that legal…

    rush on itunes….eck….apple just got its first worm… no…virus… no no….plaque…the first case of computer bird flu ever!!

    can anyone say vaccine

  3. i had a friend who knew this *sshole when he jacked around at the kansas city royals games. from what i’ve heard, he isn’t the person he pretends to be. he does what he does for money. and there are enough idiots who listen to him that he’s now rich.
    also, what kind of jerk makes you pay to listen to his BS. podcast are meant to be free.

  4. … my head hurts … sentence fragments … oxycontin … paying money to listen to 3 hrs of lying every day when i can get the truth for free ….

    :: lays down ::

    That’s a “Rush” alright.

    Yak yak yak, and then slides his subliminal brainwashed opinions right into your subconcious.

    Much like religion does.

    Next you’ll be building shrines to steve jobs and going door to door with copies of OSX86 in a attempt to get people to convert “from the dark side”

    Of course refreshing yourself now and then with a nice refreshing glass of iced Kool-aid.

    I’m stoned, Rush hates me.

  5. This makes my stomach turn… why couldn’t they have Al Franken simultaneously?… wouldn’t that be fair and balanced? Or better yet Mike Malloy? Oh well, I hope Apple isn’t losing its relative “humanitarian” ways. Sorry, but rush is not a true conservative, or fair observer, but is a hypocrite in regards to drugs and many things.. why didn’t he sign up with Bill? Maybe he’ll be a first in podcasting from a jail cell.

  6. It always gets political. Get a life people. Rush is big if you like him or not, so it’s good for the platform. Believe it or not, none of us are right on everything and Rush is actually right on things, just like he’s wrong on things. Be happy that he’s promoting (and frequently promotes) Apple products, it helps bring more people to the platform. Too much hate people… too much hate… but I’m sure there will be 100 more “hate” comments on this section before morning. Sad. We’re all in this together and different ideas is what makes the free world great…

  7. “It always gets political. Get a life people.”

    Politics is life, at least a part of it, it is morality in action. Rush is pushing an anti-life agenda. Sorry, I don’t just think in monetary and marketshare terms, unchecked growth can kill.

  8. For years now, my brother has always referred to MAC users as “tree-hugging, Volvo-driving, Birkenstock (with socks) & patchouli wearing freaks”. He always stops in his tracks when I remind him that his beloved Rush is a devout MAC user.

    As I said in an earlier post, iPod has got them all covered; left, right and center. Did someone say NPR crowd?

  9. I couldn’t agree more with GOW’s main sentiment – having Rush pushing iTunes is a very good thing. Last I checked, he had a huge following. Sometimes I have to pinch myself about how well Apple is doing these days. Oh, man did I used to catch hell everytime the word Apple came out of my mouth in the late 90’s. There were a few times where I felt that my belief in them and their products might not turn out as I’d hoped. I spent thousands of hours using and pitching their technologies, most of the time to no avail. I never gave up on them, and especially Steve Jobs. I can even remember the turning point – Steve Jobs’ interview with Maria Bartiromo on CNBC. Apple had just introduced the G4 PowerBook and she was drilling Jobs with all kinds of negative questions. His responses were short but it was the steely resolve you could literally see in his eyes that spoke volumes. “Well, we’re just going to have to innovate our way out of this” he kept saying.

    Boy, did he ever.

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