Apple to hold special media event next Tuesday

In an email sent today to media outlets, Apple has invited the media to visit Apple’s Cupertino, Calif., headquarters, Apple Town Hall, Building 4 at 10am PST next Tuesday, February 28 to “Come see some fun new products from Apple.” The invitation includes nothing more than an iCal image of a calendar with the date Feb. 28.

“Sam Bhavnani, an analyst at market researcher Current Analysis, said he thinks Apple may introduce a 17-inch MacBook Pro as well as a redesigned iBook with a 13-inch widescreen display,” Ina Fried reports for CNET News. “‘The reason to expect an iBook announcement is so that Apple is able to have sufficient quantities shipping in time for back to school,’ Bhavnani said in an e-mail interview. ‘The fact that Apple started shipping Intel products ahead of schedule means it is serious about winning ‘switchers,’ and key to getting Windows customers will be to have systems that cost significantly less than $2,000.’ Bhavnani said that an ideal iBook would arrive in time for the education buying season, cost $999, and include Intel’s Core Duo chip.”

Full article here.

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67 Comments

  1. “an ideal iBook would arrive in time for the education buying season, cost $999, and include Intel’s Core Duo chip”

    Not Likely. With Apple’s history of making a CLEAR distinction between consumer and pro lines. Good Bye iBook. Hello MacBook. 12 inch and single core. maybe $799

  2. I think it is likely that Apple will offer core duo chips in the iBook replacement (whatever it is called). They may also offer a single core, “budget” machine, but I think there are some lower speed duos that the consumer laptop can use to keep cost down while still providing a good Macintosh experience. Leave the single cores to the MIT $100 notebook. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  3. Is a laptop considered “fun”? I know I consider mine fun, but I’m guessing that this is an entertainment device-related announcement now that the patents have been filed.

    iBooks might be fun according to Apple, but not a 17″ MacBook Pro. That would be serious work stuff.

    Fun and NEW. Would a laptop be a “new” product? No, I think this is something that’snot in the current product lineup.

    Analyst are always wrong when it comes to Apple. So am I.

  4. I agree, this is not an event for new Macs. This low key event will be used to introduce some low-key products (accesories such as a wireless mighty mouse) that we will probably enjoy but nothing ground-breaking. I am pretty sure that Steve will not bother attending.

  5. I’m wondering if the use of iCal isn’t actually a clue itself. Could it be a tablet device with limited functionality? And by limited I mean just not running a full version of OSX – will it just be Mail, iCal, Address Book and maybe iTunes? Something that would involve limited user input. Sync all your date with a main Computer and then just access it.

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