Tesco opens first Apple Macintosh ‘store-within-a-store’

“Tesco, the U.K.’s largest grocer, has opened its first store-within-a-store dedicated to selling Apple Computer products. The display area in a cavernous store in Milton Keynes, north of London, features iMacs, PowerBooks, iPods, and accessories,” Saheli Datta reports for Business 2.0. “For Apple, this is the latest expansion of its retail presence overseas, and for Tesco, it’s part of a continuing push to expand its sales into nonfood items.”

Full article here.

MacDailyNews Note: For more background information about Apple’s growing relationship with Tesco, which operates over 2,000 stores worldwide, please see our related articles below.

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Related articles:
Tesco’s Apple iPod UK sales trial goes ‘very well,’ chain considers larger rollout including Macs – January 25, 2006
Tesco to start selling Apple iPods across the UK – May 20, 2005

33 Comments

  1. I like to see Apple branching out with the store-in-store concept, but a grocery store just seems odd. Sears, JC Penney, sure. Wal*Mart I’d not like, but it’d make sense on some level. But a grocery store is like placing iPod vending machines at gas stations…

  2. i think this is a very big deal. you can mock the idea of apple having a presence in a grocery store but tesco is far more than that nowadays, selling electrical goods, games, toys, clothes etc. this is a very very big chance for apple to get its products in front of the kind of joe public who would never consider going through the hallowed portals of any of apple’s usual retail outlets – totally excellent news! let’s just hope they have staff who know about the product.

  3. >> iPod vending machines at gas stations…

    Why the hell didn’t I think of that?? ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    MDN word ‘those’
    Gotta love those little iPods

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