Apple Mac sales in France up 37% in 2005

Sales of Apple Macintosh computers in France were up 37% in 2005 with Mac market share for 2005 rising to 2.6 % over 2004’s 2.2 %. Apple is now the 8th PC maker in France (10th in 2004), according to a report by Christophe Laporte for MacGeneration which quotes Gartner as the source. Desktop Macintosh sales rose +54 % and notebook Macs increased 20%.

Why did Apple have such a good year in France ?
• Good success in education (15.4 % marketshare in France – #1 in Q4/05). In France, french government has launched a special operation called MIPE through which students can buy a notebook fully-equipped for the price of a coffee each day. It makes it easier for students to buy a computer. Apple’s offer is very attractive with reduction up to 20 %.
• Price of Mac mini had an impact both on consumers and pro.
• iMac, is a big success too.

Full article (in French) here.

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11 Comments

  1. There was a report a couple of weeks back showing Firefox having a 35% browser share in France. It looks like they’re just fed up to the back teeth with Microsoft.

    The French Government are moving all departments over to Linux and OpenOffice. Considering over 50% of the French economy is the bureacracy, that’s a serious number of computers.

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