Apple Computer getting into the mobile phone market?

“Apple Computer may be getting into the mobile phone market after all,” Troy Wolverton writes for TheStreet.com. “The company last week filed a series of applications to trademark the phrase ‘Mobile Me’ to cover, among other uses, the sending and receiving of ‘data, images, audio, video and documents … over local or global communications networks.’ The filing suggests that the company is getting ready to dip into the mobile-phone business, said American Technology Research analysts Shaw Wu and Albert Lin in a note issued Thursday. ‘We believe this is further indication of AAPL’s strategic direction to extend its iPod + iTunes and Mac franchises into new business areas including smart phones, value-added mobile content services, and the broader consumer electronics space,’ according to the analysts. An Apple representative did not return a call seeking comment.”

Wolverton writes, “Many analysts have argued that Apple would eventually come out with a successor device, potentially one of its own making. That expectation has been fueled by the fact that the company owns the iPhone.org Internet address… Indeed, a number of analysts and Apple watchers expected the company to announce its own mobile phone at the MacWorld conference this week. Instead, the only new hardware-related announcements the company made at the conference was that it is putting Intel chips inside of two of its computer product lines.”

“In their note, Wu and Lin acknowledge that Apple’s ambitions, indicated by the trademark applications, go beyond — and may not necessarily include — the mobile phone market,” Wolverton writes. ‘We believe ‘Mobile Me’ could also be related to location profiles that could be stored in dongle-type keychain devices or perhaps a future iPod or cell phone that would carry user profiles, including bookmarks, cookies and preferences that would allow people to carry their personalized computing experience wherever they go. We believe this information could be transferred through USB and/or Bluetooth to the host client,’ they said.”

Full article here.

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Related article:
Apple applies for ‘Mobile Me’ trademark – January 11, 2006

34 Comments

  1. so curious i typed in iphone.org & amazingly it directs to Apple’s very same homepage. We’re all holdin our breath knowing something kool’s brewing in Coopertino…

  2. ‘We believe ‘Mobile Me’ could also be related to location profiles that could be stored in dongle-type keychain devices or perhaps a future iPod or cell phone that would carry user profiles, including bookmarks, cookies and preferences that would allow people to carry their personalized computing experience wherever they go. We believe this information could be transferred through USB and/or Bluetooth to the host client,’

    And so, the guessing game continues. Nice to see some people get paid to guess though.

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  3. NO

    The mobile market is flooded and controlled by the service providers like Cingular etc., not the device makers.

    Since there is tons of devices already, no need for Apple to enter this market only to squeezed out.

    By the way Cingular is so dam agressive it’s not even funny, it borders on corporate criminality.

    Don’t go into a Cingular store asking about a phone and not buy one, they will send you a bill anyway and god forbid if you accidentially pay it.

    You’ll be up $hit creek without a phone, ruin your credit trying to straighten the whole mess out.

    FSCK CINGULAR, they are not worthy of Apple and their customer support is the worse, all corporate con artist salespeople.

  4. forget the expo, focus on what was missing, 1st April looks good to me, just get the shares in before the split at 100 and a rush back to 80.
    P.S. need some new ads to come out about this time, pleeeeeeese

  5. I would buy an Apple phone. It is a big big market. Much bigger than the iPod market. Apple only needs a small slice to make a lot of sales! It would be good for the brand.

  6. I think, whatever it is, it might be close to being ready. Apple trademarked “Vingle” in the latter part of 2005. The first Vingle showed up in the iTMS this week.

    I think Mobile Me will be a service that allows access to your content from anywhere over any type of network using an Apple device. It would be something like Slingbox over the Internet or cellular, but for all your content, not just your TV recordings. The implementation might be viewed as a major expansion of .mac.

    This makes perfect sense when mated with Apple’s investment in flash memory, and iWeb. In the long run, most iPods, and maybe iBook/MacBook variants, such as a tablet, will be flash-based. This will limit your local content storage to only the stuff that you must have when you have no network (cellular 3G, wifi, etc). The rest of your content you will access via Mobile Me.

    So imagine a Blackberry-sized Mac tablet with a 4-5″ touch screen that has 8-10GB flash, 3G/wifi connectivity (including voice), and the Mobile Me service. With no hard drive, most of the volume can be used to support an 8-10 hour battery.

    So will Apple become an MVNO and brand their own cellular network for these devices? Or will they partner with a cell co like Cingular?

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