MP3 player sales reps recommending Apple iPod, iPod nano increases; shuffle recommendations decrease

“Gene Munster of Piper Jaffray maintained an ‘outperform’ rating and $68 price target on Apple Computer after surveying MP3 player sales representatives at 50 U.S. retail stores about what portable digital audio devices they recommend to customers and why,” Maya Roney reports for Forbes.

Roney reports, “The percentage of sales reps recommending purchase of an Apple iPod or iPod nano (versus any other high-end portable audio device) increased to 68% in November from 63% in June 2005, when the last survey was taken, while the percentage recommending an iPod shuffle fell to 38% from 52% in the same time period. ‘The bottom line from our survey is that all iPods have retained top mindshare with U.S. retailers,’ said Munster.”

Full article here.

Advertisements: Apple iPod nano. 1,000 songs. Impossibly small. From $199. Free shipping.
The New iPod with Video.  The ultimate music + video experience on the go.  From $299.  Free shipping.

Related articles:
laughable compared to Apple iTunes+iPod – November 08, 2005
Apple’s iTunes Music Store sells over one million videos in under 20 days – October 31, 2005
Over 1 million iPod nanos shipped in 17 days, Apple faces ‘mammoth backlog’ of orders – October 11, 2005

13 Comments

  1. If shuffle sales are going down it is probably because the nano is taking some of that market. It’s probably better for Apple to sell more nanos than shuffles, since it will help Apple recuporate the development cost for the new model. I’m quite happen with the capacity and color of my shuffle. It does what it should do and was cheap. Adding a 2 gig shuffle would confuse the product line and in any case how will you be able to find a song with that much space.

  2. Capacity for the shuffle is just right.

    What would you do with 4 or even 2GB of music on a shuffle? You would need a screen – but they make that…the 4 and 2GB nanos!

    Seriously, the shuffle is a great device for giving your workout/lawn mowing a soundtrack. As a digital music library, you need a device like the nano or iPod for capacity, screen,m and interface (click wheel).

    MDN word: law

  3. For the gym. There is no better MP3 player than the Shuffle.

    You are correct sir! The capacities are just about right for a blind navigable piece of sonic art. It’s perfect already, ask PC world. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” /> All I want is for Apple to release a black version that’s all.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.