David Chartier writes for The Unofficial Apple Weblog (TUAW), “Alright, it’s my turn to rant this week (today?), and this time around it’s about an editorial I found at Macworld that asks that question that just has to crop up every so often: is Apple moving away from its computer roots?
“No. And as a general call-out: please stop asking this question every time Apple introduces an iPod or a product that simply isn’t a Mac,” Chartier writes.
Full article here.
Advertisement: The New iMac G5 – Built-in iSight camera and remote control with Front Row media experience. From $1299. Free shipping.
Apple have no need to advertize macs at the moment because they won’t be able to meet the demand that it will create.
When the processors that Apple are going to use from Intel are available IN VOLUME then and only then will advertizing be ramped up for the new MacTel machines.
Note that Apple have stopped announcing products at the major shows unless they are immediately available. That’s true for both ipods and macs.
Apple have always been screwed cos they’ve been waiting for boatloads of the “next-best thing” from the CPU supplier. I’m hoping that Intel won’t F up like IBM and Moto did, but I wouldn’t be surprised. I would rather Apple released the MacTels on current processors because at least they would have a plentiful supply. Perfrmance wise they may not be good, but at least they would be available in volume.
Ampar, Powell St station in San Francisco has also been ‘iPodded”.
For those who don’t know, Powell St station is very near Apple’s flagship store in SF… it even has an entrance/exit running up the side of the store.
Those new orangy/yellow/black advertisements look pretty cool when contrasted with the tiled white walls (esp. when you see 5 of them in a row.)
The iPod revenues are fueling the computer side of things for Apple like never before.
Apple finally has the leverage to pay for outstanding computer innovation, especially in the software area. They have the means to bring in all the best talent without limitations, which will only mean great gains for the computing side of things.
Apple always has released various products, most without great success, so if their mp3 player goes through the roof with incredible demand that you can’t blame them for running with it. I doubt they expected it to happen, but it’s been very well managed for maximum gain for the entire company endeavors.
MDN MW = “island”, as in: don’t be an earbud island.
Naah … time for the iHome, iPhone, iTV and iCamera; all with the scrollwheel and seamless integration with your Mac; not to mention the iPrint all in one, the iVibe with blueteeth that vibrate according to the track being played, the iBrush (similar but with toothpaste dispenser), the iWipe (softens and rolls first draft pages for recycling), the iDry (extends the functionality of multiple-fans in your PowerMac), and the iStress (a hanging bag with the face of Gates on one side and Ballmer on the other that rewards a good punch with a classic quote from either, thus encouraging you to go for a full workout).
There are a number of ideas here that have serious merit.
‘Apple’ is a singular company, not a plural group of things.
Stop saying “Apple have stopped…” or “Apple have no need…”
You don’t say “Ford have new models out this year”. No,
you say “Ford *has* new models out this year”.
This may not seem like a big deal to some of you, but to those of
us with little time on our hands, we don’t appreciate having to go back
and reread your poor writing just so we can try and figure out what you
really meant to say. I hate the time I waste rereading stuff I trip over
due to poor use of English. If English is not your primary language,
then forgive me. I understand and appreciate your efforts, please don’t
let my diatribe dissuade you. You folks go ahead and make a ‘best effort’.
It’s the folks that should know better that I find aggravating.
I suspect the reason Apple advertises iPods instead of Macs has more to do with their ability to manufacture units than anything else. With fewer components and suppliers, there’s less of a chance that that iPods will have the same supply problems that have plagued the Power Macs for years. Once the transition to Intel is complete, Apple should have a better ability to meet demand, and I bet they will finally start advertising Macs again.
JCW:
That’s a nice Ameri-centric rant there. It really shows off your lack of knowledge of the subject about which you speak.
Saying “Apple have” or “Microsoft do” is an example of the correct use of a collective noun and proper subject-verb agreement. This is a standard tenet of English, and only the US (and possibly Canada) ignore it. That you incorrectly assumed it was the fault of a non-native English speaker rather than someone with a mastery of the language greater than your own is deliciously ironic. Incidentally, it also exposes you as a xenophobic twit.
Please see <http://www.chompchomp.com/terms/collectivenoun.htm> for a bit more enlightment on the subject.
Abraham Lincoln said “Better to be silent and be thought a fool than to speak out and remove all doubt.” Perhaps you should heed his advice.
Thanks, and have a great day!
i think the iPod is a great device. i disagree with all of you.( excpet i ask the same question as “double trouble”) anyway Yes, maybe there are less computers being advertised but think about all the new opportunities that are making our lives much more efficient. wow, i sound very smart. (ish) but the point is…… that iPods are awesome because u can put on lotsa songs.