Is Apple moving away from its computer roots?

David Chartier writes for The Unofficial Apple Weblog (TUAW), “Alright, it’s my turn to rant this week (today?), and this time around it’s about an editorial I found at Macworld that asks that question that just has to crop up every so often: is Apple moving away from its computer roots?

“No. And as a general call-out: please stop asking this question every time Apple introduces an iPod or a product that simply isn’t a Mac,” Chartier writes.

Full article here.

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33 Comments

  1. I was at an Apple store yesterday, and the whole front window display was ALL IPOD, no computer signs or equipment in sight. I would say yes Apple is moving away from computers. Just look at the advertising, almost none for computers, and even metro transit trains are plastered with iPod ads. iPods will never change the world in the way Stevo envisioned. In fact, iPods do nothing more than undermine person-to-person connectivity because everyone is hiding behind their earphones. Society is not better because of the iPod. It is better because of Mac computers.

  2. If you’re ever in Atlanta, check the main metro transit station, Five Points. It is PLASTERED with huge iPod ads everywhere. Halo effect. Shmalo effect. I doubt most of the people who see those ads know that Apple makes cool computers or know anything about OS X. Shame on Apple for ignoring the Mac.

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