Apple in discussions with U.S. television networks to provide more iTunes video content

“Apple Computer Inc. on Monday said its iTunes online service has sold a million videos in under 20 days, sending shares up almost 5 percent,” Reuters reports. “At the service’s launch, Walt Disney Co.’s ABC was the only nonmusic programming provider aside from Jobs’ Pixar Animation Studios Inc., which is also providing short films for the service.”

“Sources have said Apple is in discussions to lure more U.S. television networks to provide programming,” Reuters reports. “Apple shares gained $2.63, or 4.8 percent, to $57.10.”

Full article here.

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  1. Is that supposed to be 1/2 a billion or did you not read the article.

    or the other one posted on 10 different news and rumor sites saying they hit 1,000,000 this morning.

    MDN magic word: number

    uhhhh creepy.

  2. It’s amazing that the video capability has been so well received. I think that a lot of this has occurred because the video on the pod is surprisingly clear. Some pundits have even said that connected to a TV the video isn’t bad. This may go a long way to have H264 used as the de facto standard for online video distribution. Quicktime is certainly well positioned to take advantage of this.

    MW – distance: as in “Apple are leaving all other players in the distance”

  3. Microsoft’s Xbox 360 will download All movies, from Paramount,20th Centery Fox,Columbia Pictures, and more on it’s first availabilty date!! Come on Apple…
    O.K. I made that up, but it show’s you what Apple is missing.

  4. “Shares of RealNetworks Inc., (RNWK.O: Quote, Profile, Research) which operates a rival online music service, gained 37 cents, or 4.9 percent to $7.87 on the Nasdaq in afternoon trade.”

    So put THAT in yer smoke and pipe it, Apple!

  5. The only thing amazing about this is what took Apple so long? Video was always an obvious feature, that should have been out years ago. But they can go further, such as ability to record video/audio onto the iPod directly.

  6. I don’t own a new iPod (may get one for Christmas), but I have paid for & downloaded seven videos. I watch them on my 12″ Powerbook – they look/sound great.

    There is more of a market than just the 2.5″ video iPod…..

  7. My vote is for FX and HBO to offer their original programming on iTunes. “Deadwood”, “Larry Sanders”, “Rescue Me”, “The Shield” and “Nip/Tuck” are all fantastic shows that would be well served by being offered on a per-episode basis.

    I’m told that TNT has some decent original programming, too, but I can’t think of any offhand…

  8. I will not be getting a 5th generation iPod in the near future, but I have downloaded the first three episodes of Lost and the first episode of Desparate Housewives to watch on my iMac G4.

    They look great, as do the many new Video Podcasts (which are free).

    I will probably get the entire first season for both TV shows, rather than pay on a per episode basis.

    This is the beginning of something huge.

  9. What’s really great about this is that it totally breaks the rules of traditional television programming. I always hated that I had to miss out on some great channels because they were part of a “package” that I didn’t want to buy. And all those channels that we pay for, but never watch!

    Besides, I no longer have TV. I only want movies on my computer. Come to Canada, AppleTV!

  10. Amazing that Apple is setting the standard for video encoding these days. Mpeg 4 and H.264 will displace everything else. Time for the video content providers to get with the program!

    MW: sat. As in you sat on WMA too long, M$!

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