Dell plans expansion of Dell DJ portable music player line

“Dell is doing its own little ditty. This holiday coming season, Dell Inc. plans to offer three new Dell DJ portable music players, starting with a tiny, flash memory-based model called the Dell DJ Ditty, sources familiar with the company’s plans said,” John G. Spooner reports for PC Magazine. “The DJ Ditty… will come with a built-in LCD screen and an FM radio receiver, two things that are not available on Apple’s flash-based iPod Shuffle—buyers will have to step up to the new Apple iPod Nano to gain an LCD screen, for example—and it’s also planning to add color screens and an option that adds XM Satellite Radio to its hard drive-based Pocket DJ and Dell DJ models, the sources said. The Ditty DJ, which could bow as early as next week, will offer 512MB of memory and cost under $100, the sources said.”

“The DJ Ditty will be packaged with different colored caps that people can install, depending on their taste, the source said. Dell’s new Pocket DJ and Dell DJ models, meanwhile, will come out later this fall, the sources said. Aside from replacing the players’ blue screens with color screens—a feature that also allows the player to show people’s digital photos—Dell will add FM tuners to its Pocket DJ and Dell DJ, sources familiar with its plans said,” Spooner reports.

Full article here.

You better watch out,
You better not cry,
Better not pout,
We’re telling you why:
Santa Claus could bring a Dell DJ.

Related articles:
Dell CEO: Apple can’t just have one product and then say they’re the innovative leader of the world – February 22, 2005
BusinessWeek: Rather than dismissing Apple products as fads, Dell should try starting a few – January 31, 2005
Dismissive Dell CEO not impressed with Apple Mac mini, calls iPod a ‘one-product wonder’ and a ‘fad’ – January 17, 2005
Mossberg: Dell, Rio, Creative ‘iPod mini killers’ lag badly behind Apple iPod mini – October 27, 2004
Dell offers $100 rebate for Dell DJ buyers who send in Apple iPods ‘for recycling’ – June 30, 2004
Dell vows ‘to chip away at Apple’s market-leading iPod and iTunes combo’ using Dell DJ, MusicMatch – June 14, 2004
Columnist: Dell DJ a junky knockoff of the superior Apple iPod – May 28, 2004
Dell preps its own ‘iPod’ hard drive portable music player – September 23, 2003
Dell re-signs Apple iPod retail contract – April 16, 2003
Dell to sell Apple’s iPod – October 29, 2002


  1. All together now!

    He sees you when you’re sleeping.
    He knows when you’re awake.
    He knows if you’ve been bad or good,
    So be good for goodness sake!

    Oh, you better watch out!
    You better not cry.
    Better not pout,
    I’m telling you why:
    Santa Claus could bring a Dell DJ.

  2. Okay, what did I miss? Anyone know why Apple stock is down $1.21 (US)? Certainly not on the “news” above.

    Did Apple announce again what an outstanding quarter it had? Perhaps it’s the dire prediction that Apple is going to run out of stock of the new iPod nano? Darn customers, they just keep buying iPods.


  3. This is great. The more the merrier. Apples gonna send the competion rocketing to the poor house. Why invest thousands or a couple of million on something that ain’t gonna bring in the returns/profits. I know the iPod won’t hold the throne forever but at the moment it is King. A bit like releasing a movie on the same day as Star wars or Lord of the Rings or some other huge blockbuster. No matter what your opinion of some of the new Star Wars movies was, a huge majority of the planet saw them. And thats what counts, dosn’t matter if you thought it was crap, you don’t get your 12 bucks back.
    Dell should pump money into computers thats what they do best.

  4. Frank: same here. Probably because I hardly ever listen to radio (except for NPR stuff), I don’t see the need for having FM tuners on my music players. As for most stations, they are 1) top 40 (not interested) 2) religious (not interested) 3) spanish (mildly interesting, esp. accordions) 4) country (not interested) or 5) talk (def. not interested). I had a moto v60 cell phone once with an FM tuner adapter. The reception was so shitty, the sound so tinny, i think Iused it maybe twice.

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