Sony to combat music market ‘maestro’ Apple Computer with ‘Walkman Beans’

“Sony is getting curvy and colorful with its latest digital Walkman offering. The new NW-E300 series of kidney-shaped, flash-based devices–also known by the catchier name of Walkman Beans–is the latest in a string of music players from the company once synonymous with portable tunes. In recent years, like many other companies, Sony has been playing catch-up with the iPod from market maestro Apple Computer,” CNET News.com reports.

“Pricing is set at about $130 for the NW-E305, which has 512MB of storage, and about $180 for the NW-E307, with 1GB of storage,” CNET News.com reports. “The Beans play both MP3 and Atrac music files, and also support the WMA and WAV formats. They’re compatible with Sony’s Connect online music service. An FM tuner is built in.”

The players are due in October.

Full article with photos here.
Do not eat Walkman Beans?

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Sony debuts US$199 1GB iPod shuffle killer, bills it ‘small as a pack of gum’ – July 06, 2005
Do not eat iPod shuffle – January 19, 2005

64 Comments

  1. On the “Bean” name: It’s probably hard for us all to remember the time when “iPod” wasn’t a market-defining name. But, when it came out “iPod” was not the coolest sounding thing. Pod? What is it, something from Aliens??

    That said, there’s still nothing out there that is even giving Apple a reason to get concerned, Beans included….

  2. OMG… the pictures of this product sent me into a laughing fit at my desk. Surely me co-workers think I’ve lost my mind. The bean? Really? Are they kidding?! hahahahahahahaha. I love Sony, don’t get me wrong… they used to be so cool… but these days… it’s sad to see how lame they’ve become. Also, I love the white earbuds. Posers. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  3. as if iPOD is better than iBean…

    beans live in pods don’t they?

    In addition, the japanese market is different, they like things named like that.

    ipod shuffle is the more overrated player around….

    has little style at all… and that electroluinescent screen is hella cool.

  4. Sony should make some cool add on for the iPod instead of trying to compete with it. And as far as marketing they have to start giving their products sexy names instead of number codes. I mean The Bean or something sounds better than NW-E307.

  5. If you feel you have to keep mentioning that it’s “cool” over and over in the ad, it’s probably not all that cool – this is Sony trying too hard…

    It should be intuitively obvious by now that it’s not just the player. That last Sony flash player was actually great-looking, but they can’t give those things away in Cracker Jack boxes.

    iPod + iTunes + ITMS is the magic formula that Sony is still trying to figure out

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