“Apple Computer and RadioShack have entered into a strategic partnership that will deliver Apple’s full line of iPods to the shelves of thousands of RadioShack electronics stores in time for this year’s holiday shopping season, AppleInsider has learned,” Kasper Jade reports for AppleInsider. “According to industry sources, RadioShack, the nation’s No. 1 electronics specialty retailer, has agreed to carry Apple’s full mix of iPod digital music players at several thousands locations beginning the fourth calendar quarter of the year.”
“The Fort Worth, Texas-based retailer operates nearly 7000 stores, which combine to fall within five minutes of where 94 percent of all Americans either live or work. Of the 7000 stores, approximately 5000 are company-owned stores with the remainder being dealer/franchise-operated locations,” Jade reports. “Through both its online and brick-and-mortar retail stores, RadioShack currently carries a very small assortment of iPods from HP. The retailer sells a silver 6GB mini, 1GB shuffle, and 60GB iPod. However, in the case of 60GB HP iPod, RadioShack continues to list the player at its old retail price of $449 (about $50 above most advertised prices).”
Jade reports, “According to sources, RadioShack has been unable to reduce the cost of the player to fall inline with Apple’s recent iPod price cuts because HP, due to its own iPod licensing agreement with Apple, cannot offer proper price protection on the players. As a result, sources say RadioShack jumped at the opportunity to work directly with Apple, knowing it would be offered an amicable price protection policy on the players moving forward.”
Jade reports, “If iPod sales at RadioShack boom — and they are expected to — sources say both companies will be open to a pilot program that will test sales of Apple’s Macintosh computer line in the electronics stores.”
Full article, with many more details, here.
MacDailyNews Take: We always thought that the Mac mini would be the perfect Mac for Radio Shack outlets. Very affordable, enticing to hobbyists, works with existsing keyboards, mice, and monitors, etc.