“Apple’s halo seemed a little more distinct on Tuesday following two reports that highlighted market-share gains for the company’s computers,” Troy Wolverton writes for TheStreet.com. “Second-quarter sales of Macintosh computers grew faster than the market according to two separate reports released late Monday. The results, which confirmed comments made by company management last week, marked the third straight quarter of share gains for the company. The gains are further evidence that the so-called halo effect is real, said Gene Munster, an analyst with Piper Jaffray, in a research note on Tuesday.”
“In the second quarter, Apple shipped 658,000 computers in the United States, according to IDC. That amount was up 33% from the same period a year earlier, nearly triple the 11.7% rate at which the overall U.S. PC market grew. For the quarter, Apple’s share stood at 4.5% of the market, up from 3.7% a year earlier and placing it fourth among the top PC makers in the U.S.,” Wolverton reports. “Apple’s share of the U.S. market has grown by about 60% since hitting its recent nadir of about 2.8% in the first quarter of last year. Worldwide, Apple’s shipments grew by 37%, according to IDC. In contrast, the overall PC market grew by 16.6% worldwide… Last week, Apple reported a blowout quarter, thanks in part to strong sales of its Macintosh line.”
Full article here.
MacDailyNews Take: Glad to have you aboard, Troy! When all else fails, the brilliant shine of the Holy Grail (or is that a Halo?) of market share always proves too powerful a beacon for some to ignore.
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