Apple lowers price of 1GB iPod shuffle to US$129

Apple has been busy revising their iPod lines and model pricing. The 20GB and 60GB iPods with color screens for Mac or Windows are available immediately worldwide for a suggested retail price of US$299 and $399 respectively. The new iPod U2 Special Edition also includes a color screen and is now more affordable at just $329, and the 1GB iPod shuffle’s price has been reduced to $129.

The 512MB iPod shuffle costs $99.00:
• 12-hour rechargeable battery
• .78 ounce
• .33 inch thin
• Built-in USB connector
• Lanyard
• Apple earphones

The 1GB iPod shuffle costs $129.00:
• 12-hour rechargeable battery
• .78 ounce
• .33 inch thin
• Built-in USB connector
• Lanyard
• Apple earphones

Apple’s online Apple Store offers free ground shipping on all in-stock orders totaling $50 or more.

17 Comments

  1. Now I see the point of the shuffle. Apple is putting pressure on RAM prices, and this means that other mp3 player manufactures will have less profit on their products. I get you Apple.

  2. This must be that pressure that was reported yesterday with Creative’s sales decline.

    Yep. Creative’s sales decline, Apple reduces prices making an already popular device even more popular, Apple sells more, stock goes up, Apple market share goes up, Apple profits go up. Yep. Must be that upward pressure that the cream feels when all the crud sinks to the bottom.

    Keep the pressure on.

  3. Does anyone knows about Apple’s international pricing policy? Here in Holland the iPod is € 309 resp. € 439.

    Considering that € 1 is about $ 1.2 we’re getting screwed in the non VS-markets. Which is stupid I think, if Apple really wants to keep it’s marketshare.

  4. Hey Euro. Yes, Euro zone prices are a bit higher. Do consider, though, that US dollar price of 299 is excluding VAT. Now, in Holland, that’s 19 percent and that makes the regular iPod $355.81. That’s about EUR 294. Add to this that EU probably has higher import taxes on goods than the US, so that makes the gap a whole lot smaller. Also consider that Apple has to look at the prices that other companies offer their products in the Netherlands. At Dixons.nl, the Sony NW-HD5 20 Gb walkman goes for EUR 299. So EUR 309 for a color screen 20 GB ipod isn’t that bad.

  5. “Does anyone knows about Apple’s international pricing policy? Here in Holland the iPod is € 309 resp. € 439.

    Considering that € 1 is about $ 1.2 we’re getting screwed in the non VS-markets. Which is stupid I think, if Apple really wants to keep it’s marketshare.

    I am from The Netherlands also, and sadly some of my countryman do produce the kind of mindless blabber like above, with it’s unjustified accusations against Apple.

    Euro: in our country we add 19% BTW (aka VAT aka Sales Tax) on products like this. Added to this are also environmental taxes (verwijderingsbijdrage e.d.), and probably a small amount of shipping fee. If you total this up, you get very near the price in the USA.

    If you feel you are getting screwed, than it would be by our own goverment. So adress your concern at The Hague and not at Cupertino.

  6. In Holland there is 19 % BTW – VAT – tax in the price included …
    In the USA it is n o t and VAT is different, but varies from 6 to 9%
    Those price consius Dutch …. !

  7. “Does anyone knows about Apple’s international pricing policy? Here in Holland the iPod is € 309 resp. € 439.

    Considering that € 1 is about $ 1.2 we’re getting screwed in the non VS-markets. Which is stupid I think, if Apple really wants to keep it’s marketshare.

    Right on Ton.
    I am from The Netherlands also, and sadly some of my countryman do produce the kind of mindless blabber like above, with it’s unjustified accusations against Apple.

    Euro: in our country we add 19% BTW (aka VAT aka Sales Tax) on products like this. Added to this are also environmental taxes (verwijderingsbijdrage e.d.), and probably a small amount of shipping fee. If you total this up, you get very near the price in the USA.

    If you feel you are getting screwed, than it would be by our own goverment. So adress your concern at The Hague and not at Cupertino.

    How much tax is there on cannabis? (pot).

  8. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />
    No sales tax in Oregon!! $299 = $299 here.
    Oh, and at $399 I think it’s time to get a 60gb ipod.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.