Apple’s Intel shift could result in market share gain

“Though the switch from IBM to Intel processors may offend some customers, Apple will probably gain more than it loses,’ David Coursey writes for eWeek. “Phil Schiller, Apple’s marketing boss, explained that the announcement itself wasn’t about Intel machines running Mac operating systems, but about Macs built using Intel processors. That’s an important distinction, because it seems to rule out Mac clones and, probably, dual-boot machines capable of running both Mac OS X and Windows, selectable at start-up.”

MacDailyNews Note: Not so fast. According to CNET, After Jobs’ presentation, Apple Senior Vice President Phil Schiller addressed the issue of running Windows on Macs, saying there are no plans to sell or support Windows on an Intel-based Mac. “That doesn’t preclude someone from running it on a Mac. They probably will,” he said. “We won’t do anything to preclude that.” However, Schiller said the company does not plan to let people run Mac OS X on other computer makers’ hardware. “We will not allow running Mac OS X on anything other than an Apple Mac,” he said.

Coursey continues, “My bet is that Apple’s move to Intel will result in big improvements to Apple’s product line. This will cause more Windows users to reconsider their platform choice than it will cause Mac users to do the same. If that happens, this could be the first major transition in which Apple actually gains market share.”

Full article here.

MacDailyNews Take: The very real possibility that Apple ‘Macintel’ Macs will be able to run both Mac OS X and Windows could change everything. See related articles below for more.

Related MacDailyNews articles:
Why buy a Dell when Apple ‘Macintel’ computers will run both Mac OS X and Windows? – June 08, 2005
Windows users who try Apple’s Mac OS X Tiger might not want to go back – June 07, 2005


  1. A dual boot Mac? Awesome!!!! No need to run out and buy a Windows machine anymore to couple with my Mac. It’s going to be funny seeing Microsoft marketing their OS at Apple users.

  2. I think that we will see dual bootable machines. In fact I am counting on it. I have a couple of apps that were developed by my company that will only run on windows. It is a major pain to have to lug two laptops around so an “Almighty Mac” would be great. Of course I would run OS X 99 percent of the time though. This could be the ultimate switcher weapon and once people get to know OS X, they will stick.

  3. Even if Apple does not build-in the ability to support Windows, third-party products can be made to allow it. The good thing is that they will no longer have to emulate the Intel CPU. That has always been the Achilles Heel of Windows Emulation on PPC.

  4. Put Wine (windows emulator) on there and it will run those couple apps the same as Linux can do now. It will be full speed, more or less. Better than having it a dual boot, you can run both simultaneously. This will really let people compare Longhorn and Leopard side by side….

    I only hope that this isn’t going to prevent developers from making more Mac software. They might say that it doesn’t matter cause they can run it in an emulator. It won’t be the same experience cause it will have the Windows feel to it. Bleh.

  5. MacMania said:
    “I thought we all agree to drop the ‘MacIntel’ shit.”

    I don’t like it either but it seems the best way to end it is to come up with something better that everyone will like using. Maybe we need a contest. The winner gets one of the dev boxes!

    My entry is: The MacINTosh

  6. Quevar said:
    ‘This will really let people compare Longhorn and Leopard side by side…’

    Somehow, with Longbore and M$’s track record, I think that we’ll have Leopard and the new MacINTosh systems before LongBore is available.

    But as is true now, people will still insist on comparing Leopard with that long overdue vapourware! LOL

  7. I need to weigh in with a very VERY important concept that I’m reasonably sure Apple knows but that a lot of other people need to realize.

    If the new Intel-Macs natively run Windows applications, this is very very bad. If Mac users can simply pop in a Windows-application install CD and have it just run on their Mac without any kind of “protected bubble” (like Virtual PC) we run into two killers:
    – malware. Spyware, viruses, whatever you’ve got that’s naughty. It’ll just run. That’s bad. The lack of all this crap is one of the best reasons to use a Mac right now.

    – lack of incentive. Simply put, if programmers can hit the Mac market by writing Windows software, why should they write Mac software? And before you debate this issue, here are some examples:

    The Apple III came out, ran Apple II software natively. So nobody wrote Apple III software. The same exact thing happened with the Commodore 128. Everyone kept writing stuff for the C64 so they could target more people. But nothing took advantage of the spiffy new features of the C128 or the Apple III.

    There’s also OS/2. It ran Windows 3.1 apps through a weird integration thing. It was pretty spiffy, but it didn’t give developers much of a reason to write OS/2 apps when they could write Win3.1 apps.

    Not much like this has happened recently, I think mostly because of the dominance of Windows, and computer companies learning from history.

    Keep the Virtual PC concept. Want to run Windows apps? Do it in the protected bubble. Do it separate from the OS. And don’t make it a standard feature. Give developers damn good reason to write apps for the Mac.

  8. If a Mac user is offnded by this switch, they deserve what they get by moving to another platform. Watch the keynote, and read something other than Mac site forums for your information.

    When it’s all said and done, you can put a PPC G5 next to an IntelMac and probably arent going to be able to tell them apart.

    This is all much ado about nothing from the standpoint of Mac users abandoning the platform. However there will be more than ample reason for Windows users to consider switching. As if there isn’t already.

  9. “Somehow, with Longbore and M$’s track record, I think that we’ll have Leopard and the new MacINTosh systems before LongBore is available”

    I prefer the name Longshot.

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