“The new version of Apple’s iTunes online music service and QuickTime includes the capability to watch video through iTunes, and… ultimately brings up the question many might have been wondering — just how far into digital media Apple’s going to go,” Alyce Lomax writes for The Motley Fool.
“The news definitely gives some food for thought concerning Apple’s possible future plans. It looks pretty obvious that Apple would like iTunes to be a repository for more than just music — try music videos and maybe (conjecture, here) someday even movies. It’s already proved that the model can work, and iTunes is popular and subsequently very well-known,” Lomax writes.
“Apple’s Steve Jobs has traditionally put a thumbs-down on the idea of the mainstream business viability of video content on portable devices such as iPod. Of course, that doesn’t mean he doesn’t mean business when it comes to content and computers — in particular, his own Macintosh line,” Lomax writes. “For now, the service sounds like it just provides quick video clips as bonus content to songs that are purchased — a perfectly good way to go in terms of bolstering users’ loyalty. However, there doesn’t seem to be a good reason to underestimate this move with the coming reality of media convergence — it seems pretty likely that Apple has plenty up its sleeve. For now, there’s no reason for investing excitement, just the usual conjecture and questions. It’s obvious that Apple continues to indoctrinate the public into the iTunes fold; will iTunes soon become iLiving Room? Only time will tell.”
Full article here.
Related MacDailyNews articles:
Apple bundles videos with select music albums via iTunes Music Store – May 10, 2005
Apple releases iTunes 4.8; now supports QuickTime video along with contact, calendar transfers – May 09, 2005