Microsoft launches Windows XP campaign with ad made on Apple Mac

Microsoft Corp. today kicked off a new global awareness campaign designed to “showcase how people can explore, enhance and pursue their passions with Windows XP and related technology.” It’s sort of an “ignore that Apple Mac OS X Tiger stuff” misdirection play.

Microsoft so thoughtfully posted one of the new “Start Something” ads that’s part of the new global awareness campaign for Microsoft Windows XP and invited users to click the image for high-res version.

Well, various MacDailyNews readers clicked to view the image, downloaded it and checked the file’s info by using iPhoto’s “Get Info” and other methods to view the file’s EXIF information which shows it was created with “Adobe Photoshop CS Macintosh.”

As one reader wrote, “Isn’t it ironic? A picture launching their big campaign designed to steal the thunder from Apple – was made on a Mac!”

Microsoft’s press release can be found here.

The direct link to the “Start Something” ad (7.4MB) is here.

MacDailyNews Take: Hey, they asked us to “start something,” so we did!


  1. Oh my god, that kid in the Microsoft ad looks like death warmed over. LIke a freakin’ zombie. Does he look like he’s enjoying Windows in the slightest?


    This is as pitiful as the Dan Rather CBS News “authentic memo’s” about Bush! Ohhh, de shame, de shame!

    I POOP on Redmond’s campaign!

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