“Microsoft has a new star hire to head up its Longhorn project, Mike Sievert. And he brings a deeper and richer personal experience to the job than many of his marketing counterparts in the technology industry,” Andrew Orlowski reports for The Register.
“Sievert took up the post of Corporate VP for Windows Product Management, to give him his full title, at the start of the month. He joins from AT&T Wireless, which has just been acquired by Cingular, and before that he was at E-Trade. Nothing unusual there, you might think. But once upon a time, Sievert held one of the most important marketing posts in the nation: he was brand manager for the United States’ favorite indigestion remedy, Pepto-Bismol,” Orlowski reports.
Full article here.
MacDailyNews Take: What a long strange trip for Sievert: from managing the number one indigestion, nausea, upset stomach, and heartburn remedy to managing the next version of the number one cause of personal computing indigestion, nausea, upset stomach, and heartburn. As Longhorn struggles toward its eventual “completion,” shedding features like a Dandelion in Chicago, there’s no telling how many bottles of the pink stuff Sievert will be gulping down. The good news is that he has plenty of time to work out a cross-promotion / public service deal to shrinkwrap a jumbo bottle of Pepto to every copy of Windows Longhorn.