“In releasing newly affordable iPod photo hardware, Apple Computer has changed the product’s packaging to a thinner and highly attractive black and metal foiled design. Metal foil is used for the box’s front text, while an all-black matte background highlights the metallic luster,” iPodlounge reports.
iPodlounge has a photo of the box which shows that Apple has “dramatically” de-emphasized the word ‘photo’ on its front, reducing it to a tiny badge underneath the letters “PC” in Apple’s “PC+Mac” portion of the packaging. “This contrasts markedly with Apple’s new iPod mini packaging, which continues to grant the word ‘mini’ equal prominence with the iPod name,” iPodlounge reports.
Full article with image here.
MacDailyNews Take: Apple’s obviously working on the iPod photo line. As Apple doesn’t break out individual iPod models from sales totals, nobody really knows for sure how well the first iPod photo units sold. Of course, the iPod photo is the most full-featured iPod with the color screen, nicer system font, ability to display album art, large drive capacity, extended battery life, and the photo features, but it also carried a stiff price tag upon launch, so one would guess that sales naturally weren’t as robust as, say, the iPod 20GB. Now, with new lower prices and packaging, Apple seems to be positioning iPod photo for a marked sales increase. We bet that a lot of those 30GB iPod photo units start showing up all over in coming months.