Costume designer Jennifer Rade wins Costume Designers Guild Award for Apple iPod ‘Dance’ commercial

“Costume designer Milena Canonero won contemporary film honors for her work on ‘The Life Aquatic With Steve Zissou’ at the seventh annual Costume Designers Guild Awards on Saturday at the Beverly Hilton,’ Jen Thompson reports for Variety. “In the period/fantasy category, Colleen Atwood won for ‘Lemony Snicket’s A Series of Unfortunate Events.’ On the TV side, ‘Sex And The City’ designer Patricia Field won the contemporary television category, and Jill Taylor nabbed the trophy for period and fantasy television for her work in ‘The Life and Death of Peter Sellers.”

Thompson reports, “Most ironic winner of the night was Jennifer Rade, who designed the costumes for Apple Computer’s iPod ‘Dance’ commercial. (The actors are shown only in silhouette.) ‘Only fellow costume designers could appreciate how difficult a job that was,’ Rade said.”

Full article here.


  1. So where are the quotes from those “other costume designers” who might be willing to explain Rade’s quote so we uncouth and ill-informed regular Joes can gain a greater appreciation for just how difficult a job that was, making those black outlines ebb and flow and fold in_just_the_right_way…

    Don’t get me wrong, I’m glad she won the award – it provides a sliver more publicity for Apple – but the snooty comment is along the lines of “you unwashed masses wouldn’t understand” which just makes me want to say, all the louder, “okay, try me…”

  2. BuriedBrain
    the art of making things look easy rest in the hands of artist.
    we the layman might not know how hard it was to create that feeling – which means:
    She was not excluding you… -IT IS JUST NOT ABOUT YOU

    Why do I have the feeling that you get told this often?

  3. BuriedCaesar,

    As a ‘pro’ (photographer) I often do complex things with cameras and computers that are supposed to communicate a message to inform and delight my viewer. If the viewer appreciates what I have done without getting hung up on HOW I did it, I am the most successful at having accomplished my craft. Otherwise all the viewer remembers was “How’d they do that?”. I want my viewers to be moved by the image, not impressed by how hard it was to make.

    That having been said I think that Jennifer Rade’s comments were a bit high-handed in the “.. and you little people, out there, past the footlights.. I hope you enjoy my work.. but you lack the knowledge and sensitivity to ever appreciate my work fully on the higher plateau that we designers live and function at..”

    What the Artist or commercial artist (like myself) creates is most importantly about the viewer we create for. If it is just for us, or our clan of other artists to appreciate, it is little more than masturbation. I have been guilty of this from time to time. My duty is to the viewer first, if I create (on a commercial assignment) at a level that only I or a few of my colleagues understand, it is satisfying to me, but not being true to my audience. Especially if I leave a few behind.

    david vesey

  4. I was particularly impressed by how she managed to work a thong in, though you have to watch the uncompressed video really close to see it. Bloomers would’ve certainly spoiled the effect. The technical expertise required to achieve that must have been considerable.

  5. sisisilhouette – What, I’m not allowed to be curious, to want to know what it took? BTW – you’re the first to EVER point that out – I had absolutely NO idea it wasn’t about me… ” width=”19″ height=”19″ alt=”smirk” style=”border:0;” />

    David – Thanks for the better explanation. I still tend to be curious about such things, though – and at times that might even lead to an enhanced overall experience. If not, then at least I can be more appreciative of the effort it took to get to that point.

  6. Not to put TOO fine a point on it, the commercial artist or performer is supposed to delight and engage the audience at all times, and it should look effortless

    but NEVER rub their noses in how friggin’ great we are, or how our audience lacks the sophistication or technical knowledge to appreciate the….MECHANICS of our work. What goes on under the hood. Some do and some don’t.

    But you (the ‘artist’) should not remind the audience of these facts.

    It’s just not nice.

    david vesey

  7. BuriedCaesar and Kassandra, I wouldn’t get so offended by Jennifer Rade’s comments, they were most likely said to a crowd of her peers. The award was presented to her by the Costume Designers Guild, and it’s safe to say the quote was taken from her acceptance speech. Therefore she was saying it to a crowd of “fellow costume designers” as a tribute to them.

    I agree that if she stated that during an interview with Variety magazine or even a more mainstream magazine, where it would have been directed at non-costume designers, it would have been rude and snooty, but taken in context, I think you people are taking it the wrong way.

    Are you people always this sensitive?

    Magic word: school. “I had to go to school to learn how to write this.”

  8. jeez, there’s just TOO MANY awards ceremonies!! Are the members of the creative community so lacking in self-esteem that they have to have awards ceremonies every g@#$amn day for the first three months of a year?!

    Congrats to Jennifer, and to all the other winners, I guess… The remaining 99.999% of all the people in this world who go to their jobs day-in, day-out and do outstanding work without the desperate need to feel accepted or superior to their peers salute you!!!

  9. BuriedCaesar: “Don’t get me wrong, I’m glad she won the award – it provides a sliver more publicity for Apple – but the snooty comment is along the lines of “you unwashed masses wouldn’t understand” which just makes me want to say, all the louder, “okay, try me…””

    It’s not until we learn to “own our judgements” that we realize all judgements we witness are our own. Only you felt it was snooty because you’re a snooty kinda person yourself, maybe?

    Congrats Rade, and Apple!

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.