Pepsi iTunes Music Promotion officially underway

Apple and Pepsi have officially launched the “Pepsi iTunes Music Promotion” with 200,000,000 up for grabs.

Your song is in the bottle. 1 in 3 wins!

Look for specially marked 20 oz. and 1 liter bottles of Pepsi, Diet Pepsi, Pepsi Wild Cherry, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red and Sierra Mist. If your cap has a code, you win a free song on iTunes plus one entry into the “iPod mini” sweepstakes.

If your bottle cap has a code, you’ve won and you’ll need to download iTunes. First check the system requirements, then select the version of iTunes for either Mac OS X or Windows XP/2000 and click on the download iTunes button. To install iTunes you may need administrator access to your computer. Follow the on-screen instructions. On the last screen, select “Yes, take me to the iTunes Music Store” then click Done.

Look for and click on the Pepsi logo on the iTunes Music Store page to redeem the code found on your winning bottle cap or game piece. Then enter the code to get a credit for one free song plus one automatic entry into the “iPod mini” sweepstakes. If you have more codes to redeem, you can enter them for more credits. Code entry limit: 10 per day, 200 total.

If you’re a first-time iTunes user, you’ll need to open an iTunes account by completing the registration process. Once registered, follow the on-screen instructions to shop and redeem your free song credit. A credit card is not required to download your free song.

More info here.

Related MacDailyNews articles:
iTunes Bottlecap Map 2.0 now online, first reported 2005 iTunes Pepsi winner comes from Los Angeles – January 22, 2005
AdAge: Pepsi to promote Apple iTunes giveaway during Super Bowl – January 18, 2005
Apple and Pepsi announce iTunes Music giveaway, promotion runs January 31 – April 30, 2005 – January 18, 2005
Another Apple iTunes Pepsi Promotion coming soon? – January 17, 2005
Apple to give Pepsi iTunes promo another try at upcoming Super Bowl? – July 28, 2004
Pepsi’s Apple iTunes promo nightmare, 5 million songs redeemed total; included in 70 million songs total – April 28, 2004
USC student trashes 2,500 iTunes-Pepsi bottles, redeems winning caps, enjoys a Diet Coke – April 16, 2004
Pepsi iTunes bottle caps take longer to get into stores than expected – March 04, 2004
Are Pepsi iTunes caps available in your area? – February 09, 2004
A Coke drinker’s forced migration to Pepsi in quest of free Apple iTunes– February 04, 2004
The Register: Pepsi iTunes ad ‘likely to go down in history as one of the greatest public relations disasters in history’ – February 02, 2004
Pepsi’s iTunes ad places near bottom of Super Bowl Ad Meter list – February 02, 2004
Pepsi’s iTunes Super Bowl commercial available here via QuickTime – January 30, 2004
Analyst: Pepsi iTunes campaign will generate sales of ‘5-10 million songs per week by summer, or 200 million for the year’ – January 29, 2004
Somebody’s selling a whole lot of sugared water on – January 28, 2004


  1. People still drink Mountain Dew? Yuh-uuk. We used to call it panther piss. I try not to drink anything that looks like engine coolant. Now that I think about it, my neighbors slug mountain dew and smoke marlboro reds. This time of the year, we call them slednecks.

  2. We have had the bottles here in Raleigh, NC for a week and a half now. I already have three winners, but the “hack” from last year doesn’t seem to work. It seems that they are filling the bottles more so that you cannot see the code on the bottom of the cap. Drat!

  3. Wish they would do something like this in Japan. Hasn’t Apple said recently that they are planning on going after the Japanese market more? I hope they did not just mean the shuffle. I would like to see some freebie campaigns here too.

  4. I’ll remember the lesson I learned last year: I hate Pepsi products, and it’s cheaper to just spend 99¢ on a song than $1.29 on drink i don’t want, not to mention being a sure thing.

    That being said, I hope Pepsi does a better job of distribution this time. I never saw any bottles until the promotion was almost over last time.

  5. Well, I love Pepsi (got addicted to the stuff in college), so an iTunes song is just an incentive to drink more.

    Besides, it would be stupid to buy pop just to try to get a song. The idea is to steer you toward Pepsi if you’re in the mood for a Coke but aren’t particular.

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