“Korean electronics makers are lowering the prices of their digital music players to compete with the increasing popularity of Apple Computer Inc.’s iPod on the local market. ReignCom Ltd., Korea’s largest MP3 player maker, slashed the price tag on its best-selling iRiver flash-memory type models by 20 to 25 percent last week and said it will extend the cuts to foreign markets next month,” Kim Tong-hyung reports for The Korean Herald. “Another ReignCom official admitted that the price cuts could have a negative effect on ReignCom’s operating profit during the first quarter.”

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