Another Apple iTunes Pepsi Promotion coming soon?

Another Apple Pepsi Music Promotion is possibly coming soon as we reported based upon an Adweek article back on July 28, 2004. The promotion would give away 200 million free songs from the iTunes Music Store and 1,700 iPod minis. Earlier today, Apple had a webpage online ( that has since been removed (screenshot mirrored by here) stating, “Pepsi iTunes Music Promotion is coming soon. When the promotion begins, we’ll notify you by email.

Drink Win. Play. 1 in 3 wins a free song on iTunes. Plus a chance to win an iPod mini. One winner every hour. Look for code under specially marked 20oz. and 1-liter bottles of Pepsi, Diest Pepsi, Pepsi Wild Cherry, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red and Sierra Mist.

Last year, 100 million winning codes were randomly seeded in 20-ounce and 1-liter bottles of Pepsi, Diet Pepsi and Sierra Mist only, so the addition of the popular Mountain Dew and Diet Mountain Dew brands and the doubling of free iTunes downloads to 200 million possible are welcome signs that this promotion could be different than the last go ’round.

“Free iTunes downloads must be redeemed by May 23, while the iPod mini sweepstakes period ends on April 30. Apple said the odds of winning a free song are 1 in 3 and that code entry limits are 10 per day or 200 total. The company said the odds of winning the daily iPod mini drawing depends on the total number of eligible entries received that hour/day. According to the official rules, all non-winning entries will be eligible for the next day’s drawing and all subsequent drawings,” iPodlounge reports.

There has been no official word, yet, from either Apple Computer or Pepsi. Also, no word, yet, from Bill Palmer if iPod Garage will be reviving the iTunes Pepsi Bottlecap Map.

Presumably, the “25º Pepsi Bottle Tip Method” will work again!

[Attribution: MacRumors]

MacDailyNews Take: If at first you don’t succeed, try, try again! Let’s hope the second try, if it really materializes, is markedly better than the first. First order of business seems to be taken care of (see July 28, 2004 article below): creation of a better ad with Apple’s ad agency at the helm and with Apple final approval. Now let’s see if Pepsi can deliver actual bottles with yellow caps into the stores in time; this would help. At least expectations will be nil (instead of sky high) going into this one.

Related MacDailyNews articles:
Apple to give Pepsi iTunes promo another try at upcoming Super Bowl? – July 28, 2004
Pepsi’s Apple iTunes promo nightmare, 5 million songs redeemed total; included in 70 million songs total – April 28, 2004
USC student trashes 2,500 iTunes-Pepsi bottles, redeems winning caps, enjoys a Diet Coke – April 16, 2004
Pepsi iTunes bottle caps take longer to get into stores than expected – March 04, 2004
Are Pepsi iTunes caps available in your area? – February 09, 2004
A Coke drinker’s forced migration to Pepsi in quest of free Apple iTunes– February 04, 2004
The Register: Pepsi iTunes ad ‘likely to go down in history as one of the greatest public relations disasters in history’ – February 02, 2004
Pepsi’s iTunes ad places near bottom of Super Bowl Ad Meter list – February 02, 2004
Pepsi’s iTunes Super Bowl commercial available here via QuickTime – January 30, 2004
Analyst: Pepsi iTunes campaign will generate sales of ‘5-10 million songs per week by summer, or 200 million for the year’ – January 29, 2004
Somebody’s selling a whole lot of sugared water on – January 28, 2004


  1. Good luck to Apple and Pepsi. May 100 million (or whatever the number is) actually be downloaded.

    I wonder how the competition will be feeling if this promo is actually successful.

  2. I’ll bet they will nix the ability to look up into unopened bottles and spot winners this time too. Too bad, I’m not sure but I think pretty much only the Mac online community was in on that one.

  3. Still don’t drink Pepsi products. Didn’t before, and won’t again.

    If I want music, I’ll buy it from the iTMS directly at $.99 each and save the tax I’d have to pay by purchasing a drink I don’t want for a “chance” to get a “free” download.

    Sorry, but this is a non-starter. At least for me. All you others who like Pepsi – I just improved your odds…

  4. Dont make the same mistake you made last time, put them in 2 liter bottles!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    I don’t know how to make this any clearer!!!!!!!!!!!!!

    FYI – Last time I saw my FIRST ITMS bottle AFTER the contest was over!
    Long Beach/Orange County, CA.

  5. The iPod promo in Canada was great.. i knew lots of people that were picking Pepsi stuff up so they could get the code.. and it really raised iPod awareness..

    I know people that kept putting the codes in, and, though they didn’t win, they’re iPod owners now.

    DaddySteve forgot to explain the 2L thing..

  6. “DaddySteve forgot to explain the 2L thing..”

    Your right I did. I know there are people who buy one liter bottles at gas stations at a higher price than the 2 liter bottles I purchase at the super market. By limiting the contest to over priced bottles you eliminate a large segment of your customers who would be looking for the promotion but would not be willing to pay more than double for a 1 in 3 chance of winning a song. I, for example, buy 2 liter bottles by the shopping cart full. If Pepsi does not consider customers like me important, I WILL retaliate and only buy Coke! I suggest other 2L customers do the same.

  7. I won an iPod in the Canadian Pepsi promotion last year. The one thing about the contest that I was truly impressed about was ‘distribution’.

    I live on the East cosat of Canada. Specially marked iPod Pepsi products showed up in stores one week before the contest start date. At the end of the contest, the bottles were gone by the week after the contest. That’s an amazing display of supply logistics.

    I have heard similar stories from across Canada. I hope things go as well for all you Americans. Good luck!

    Brian D.

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