Another Apple Pepsi Music Promotion is possibly coming soon as we reported based upon an Adweek article back on July 28, 2004. The promotion would give away 200 million free songs from the iTunes Music Store and 1,700 iPod minis. Earlier today, Apple had a webpage online (http://www.apple.com/itunes/pepsi/) that has since been removed (screenshot mirrored by MacRumors.com here) stating, “Pepsi iTunes Music Promotion is coming soon. When the promotion begins, we’ll notify you by email.
Drink Win. Play. 1 in 3 wins a free song on iTunes. Plus a chance to win an iPod mini. One winner every hour. Look for code under specially marked 20oz. and 1-liter bottles of Pepsi, Diest Pepsi, Pepsi Wild Cherry, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red and Sierra Mist.
Last year, 100 million winning codes were randomly seeded in 20-ounce and 1-liter bottles of Pepsi, Diet Pepsi and Sierra Mist only, so the addition of the popular Mountain Dew and Diet Mountain Dew brands and the doubling of free iTunes downloads to 200 million possible are welcome signs that this promotion could be different than the last go ’round.
“Free iTunes downloads must be redeemed by May 23, while the iPod mini sweepstakes period ends on April 30. Apple said the odds of winning a free song are 1 in 3 and that code entry limits are 10 per day or 200 total. The company said the odds of winning the daily iPod mini drawing depends on the total number of eligible entries received that hour/day. According to the official rules, all non-winning entries will be eligible for the next day’s drawing and all subsequent drawings,” iPodlounge reports.
There has been no official word, yet, from either Apple Computer or Pepsi. Also, no word, yet, from Bill Palmer if iPod Garage will be reviving the iTunes Pepsi Bottlecap Map.
Presumably, the “25º Pepsi Bottle Tip Method” will work again!
MacDailyNews Take: If at first you don’t succeed, try, try again! Let’s hope the second try, if it really materializes, is markedly better than the first. First order of business seems to be taken care of (see July 28, 2004 article below): creation of a better ad with Apple’s ad agency at the helm and with Apple final approval. Now let’s see if Pepsi can deliver actual bottles with yellow caps into the stores in time; this would help. At least expectations will be nil (instead of sky high) going into this one.
Related MacDailyNews articles:
Apple to give Pepsi iTunes promo another try at upcoming Super Bowl? – July 28, 2004
Pepsi’s Apple iTunes promo nightmare, 5 million songs redeemed total; included in 70 million songs total – April 28, 2004
USC student trashes 2,500 iTunes-Pepsi bottles, redeems winning caps, enjoys a Diet Coke – April 16, 2004
Pepsi iTunes bottle caps take longer to get into stores than expected – March 04, 2004
Are Pepsi iTunes caps available in your area? – February 09, 2004
A Coke drinker’s forced migration to Pepsi in quest of free Apple iTunes– February 04, 2004
The Register: Pepsi iTunes ad ‘likely to go down in history as one of the greatest public relations disasters in history’ – February 02, 2004
Pepsi’s iTunes ad places near bottom of Super Bowl Ad Meter list – February 02, 2004
Pepsi’s iTunes Super Bowl commercial available here via QuickTime – January 30, 2004
Analyst: Pepsi iTunes campaign will generate sales of ‘5-10 million songs per week by summer, or 200 million for the year’ – January 29, 2004
Somebody’s selling a whole lot of sugared water on Apple.com – January 28, 2004