“‘I hate U2,’ said my 17-year-old son during a commercial between innings while we were watching the baseball playoffs last week. That’s bad news for Apple Computer, which has signed up the aging rockers for a big promotion of its popular iPod music player. Apple already is running an iPod commercial that features U2 front man Bono singing the Irish band’s latest single, ‘Vertigo.’ And Apple plans a promotion involving iPod and its music-download service, iTunes, around the band’s upcoming album, ‘How To Dismantle An Atomic Bomb.’ A word of advice to Apple: Hip is the most relative of relative terms, and U2 may be well past it,” John Soat writes for InformationWeek.
Full article here.
MacDailyNews Take: U2’s association with Apple, the iPod, and the iTunes Music Store won’t hurt and can only help Apple.