“U.S. software giant Microsoft is aiming to get its audio and video software into mobile phones before it is beaten to the 650-million-handsets-a-year market by rivals like Apple. Microsoft has quietly made preparations to make its media software available to chip and handset makers, enabling consumers to play music they have saved in the Windows Media format on their PCs on their handsets,” Reuters reports.
“Microsoft will battle with Apple, which last month signed up Motorola to build in new cell phones a slimmed down version of the music player and piracy protection used in the iPod. Apple’s Frank Casanova, senior director of product marketing at Interactive Media Group, declined to say if his company was aiming for similar deals with other handset vendors. The company who gets the handset makers may also become the winner among the emerging Internet music stores,” Reuters reports.
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