Song, Delta Air Lines’ low-fare, high-style air service, is celebrating 50 Years of Rock ‘N Roll with an exclusive offer designed to reward customers with music premiums, simply for booking and flying roundtrip on Song. Customers who purchase roundtrip tickets on flysong.com between August 1 and 12, 2004 for travel September 7 through October 6, 2004, will be awarded one of three premium gifts themed around the 50 Years of Rock ‘N Roll after completion of their travel. Gifts include:
* 100 song downloads at the iTunes(R) Music Store(R) for customers who book one roundtrip flight;
* One Epiphone Les Paul Junior Guitar from Gibson(R) for customers who book two roundtrip flights in the same itinerary; and
* One Apple(R) iPod(R) mini — in Song’s signature green — for three roundtrip flights booked in the same itinerary.
“Music and entertainment are vital components of Song’s culture and experience. In keeping with this theme, and in our continuing effort to provide innovative offerings for our customers, we are excited to introduce these unique premiums in celebration of 50 Years of Rock ‘N Roll,” said Joanne Smith, Song’s vice president of marketing & customers in the press release.
Popular music group Sugar Ray will launch “Song’s Salute to 50 Years of Rock and Roll” with a free afternoon performance at South Street Seaport in New York City at 3:00 p.m. today. The band will perform their #1 hit, “Fly,” followed by a second song, to be an audience surprise. Members of Sugar Ray will also help Song distribute Epiphone Les Paul Junior Gibson Guitars to more than 20 teenagers from the New York City Department of Children’s Services foster care system.
“We are delighted to share the spirit of music with these teenagers and support the local community by donating these guitars,” said Smith. Song provides non-stop service between major cities in the Northeast United States and key Florida leisure destinations, plus Atlanta, Los Angeles, Las Vegas and direct service to San Juan. Utilizing a fleet of thirty-six 199-seat, one-class Boeing 757s, Song provides 144 daily flights. All Song aircraft are equipped with personal video monitors at each seat, offering a complement of entertainment features — accessible via touch-screen technology — including: live, satellite television; audio programming and interactive video game. Customers can use credit card or cash to make purchases onboard. Song presently serves all three New York metro area airports — JFK, Newark and LaGuardia — the only low-fare service to do so.
All Song flights are operated by Delta Air Lines. Song tickets can be purchased by visiting flysong.com.
Details:
Purchase on flysong.com and fly eligible round-trips on Song, Delta’s low-fare service, for travel starting and ending between September 7 and October 6, 2004 and select from the following gifts: an Epiphone Les Paul Junior Guitar from Gibson(R), an Apple(R) iPod(R) mini or 100 song downloads at the iTunes(R) Music Store(R). The Epiphone Guitar by Gibson, the Apple iPod mini and the 100 music downloads with Apple iTunes are referred to as ‘gifts’. Gift quantities are limited. Other restrictions apply. This is a limited time offer. Promotion excludes T-class inventory. Tickets purchased prior to August 1, 2004 are not eligible for the gifts. See below for details.
Terms and Conditions of Offer:
Participants must purchase a round-trip ticket on flysong.com and travel must be completed before fulfillment of the gift. Purchaser of itinerary will receive the selected gift(s). Qualifying itineraries: Round-trip itineraries involving three (3) or more guests can qualify for the Apple iPod mini; itineraries involving two (2) guests can qualify for the Epiphone Les Paul Junior Guitar from Gibson; and, itinerary involving one (1) guest can qualify for the 100 song downloads at the iTunes Music Store. Itineraries involving multiple guests can qualify for a selection of gifts based on the number of guests in the itinerary. [Example: Itinerary of seven (7) guests can select an iPod, a guitar, and 200 music downloads.] This offer is not transferable.
Restrictions:
Qualifying tickets must be purchased through flysong.com between August 1 and August 12, 2004 or until gift stocks held by Song are depleted or earlier, at Delta’s discretion. Tickets purchased prior to August 1, 2004 will not qualify for the promotion. Tickets not issued through flysong.com will not qualify for the promotion. Itineraries purchased through Song Travel Packages either air/hotel, air/car or air/hotel/car will not qualify for the promotion. Tickets must be purchased on a round-trip basis for travel starting and ending between September 7 and October 6, 2004. Round-trip travel is defined as two one-way trips on flights between the designated cities, purchased in a single reservation under one ticket number. Stopovers are not permitted. A minimum of one (1) guest and a maximum of seven (7) guests are permitted per reservation. Travel is only valid on flights operated by Song, Delta’s new low cost service. Flights operated by Delta, Delta Connection, Delta Shuttle and Delta designated code share flights are excluded.
Miscellaneous: Promotion excludes T-class inventory. Guests must register for the promotion on flysong.com at the time of purchase. The guest will select a gift or multiple of gifts (as applicable) and provide a mailing address (street addresses only; no post office boxes) and e-mail address at the time of purchase. Upon verification that the qualifications have been met and the itinerary has been flown, the qualified Epiphone Les Paul Junior Guitar from Gibson and /or the Apple iPod mini gift(s) will be mailed to the address provided on flysong.com and an e-mail confirmation will be sent to the e-mail address provided. Qualified 100 music downloads at the iTunes Music Store will receive an e-mail confirmation containing a promotional code and a link to iTunes. On activation at the iTunes site the promotional code will enable 100 song downloads to be collected at the guest’s convenience. Terms and conditions, warranties, customer support and instructions for using and registering the Apple iPod mini and using and downloading songs from the iTunes Music Store are available on Apple’s sites and are not the responsibility of Song or Delta. Broken or malfunctioning Apple iPod minis are not the responsibility of Delta or Song; Participants should refer to any applicable Apple warranties or terms and conditions. All Apple iPod minis are colored green and engraved with the Song logo. Gift(s) will be mailed to the address on file no later than four weeks after the promotion travel period ends. Apple is neither affiliated with nor endorses this promotion. Song will pay up to $22 in shipping costs for addresses within the 48 continental United States and Puerto Rico. Additional shipping costs will be the passenger’s responsibility and will be collected after the itinerary is flown and before the gift is mailed. A confirmation e-mail with a link to a secure site will be sent to passengers after the itinerary is flown to collect any additional mailing payments from passenger’s credit card. Gifts will not be mailed without any costs over $22 being collected from passenger’s credit card. In the event that the passenger does not provide necessary additional mailing payment by December 31, 2004, Delta will cancel the provision of the gift selection and the passenger will no longer be eligible for a gift under this promotion. Do not taunt Happy Fun Ball. (MDN Note for the humor impaired: we added the last line as a joke. If you’re reading this far down, you’re probably not well anyway. Please seek help immediately.)
cool
(not quite) FIRST POST
Song signature green iPod. Ah yes green, the least popular of the iPod mini colors. It’s so hard to coordinate with!
Just when I gave up flying around the country to get free stuff. 🙁
I live for the “Happy Fun Ball”! Seriously, another day, another giveaway.
If nothing else, this signifies that Apple is committed to getting the word out without using precious marketing dollars.
No doubt this will elicit another round of cheering in the boardrooms of Microsoft, Sony, Real, BuyMusic, et al.
Mike
There goes Pan Am ;(
Delta should do something else, like… please me in Euroe
Uh….Song is an AIRLINE, not an AIRLINER. A Boeing 757 is an AIRLINER.