Wired News gives inside look at birth of Apple’s iPod�

“Ben Knauss is a former senior manager at PortalPlayer, the company Apple Computer approached to help develop an MP3 player that would eventually become the wildly popular iPod,” Leander Kahney writes for Wired News. “Knauss shared his firsthand knowledge of the device’s development, the glitches that almost killed it, and the extraordinary steps Apple took to keep the iPod a secret.”

“Apple CEO Steve Jobs molded the device’s shape, feel and design. ‘The interesting thing about the iPod, is that since it started, it had 100 percent of Steve Jobs’ time,’ said Knauss. ‘Not many projects get that. He was heavily involved in every single aspect of the project.’ At the beginning of the project, Jobs held meetings about the iPod every two to three weeks, but when the first iPod prototypes were built, Jobs became involved daily,” Kahney writes.

Full article here.


  1. Funny, the guy quit because he didn’t think the iPod would be a success. Now he’s consulting with Microsoft. Sounds like poor judgment all the way around. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  2. “it had 100 percent of Steve Jobs’ time”

    Some exaggeration here methinks. We know Steve is vegan so he doesn’t spend long in the bathroom but come on, 100%!?

  3. I have heard that it was kind of a similiar deal with the original Macintosh. Steve was in their face everyday on it. Hope his next obsession is a computer again. I am really really glad they made the iPod louder though. A music player should have enough power that you never hardly ever go all the way to max on volume.

  4. Somehow, they have to get people to the Mac. I feel so damn sorry for these people who don’t know what their missing with Mac. In a way, though, I’m glad their frustrated because of their stupidity.

  5. >What happened to the 5 band equalizer they talked about? The presets suck.

    Er, you have to set it up in iTunes, its very flexible – you can have an equalizer setting for a whole playlist, or you can have a different setting for each song in the playlist.

    I use iTunes extensively but I don’t have an iPod, is there another way to do it?

  6. artiom.. thanks for that predictable post..pffft..

    100% of steve’s time my ass… he’s teh Cons. Elec. guy.. he was never a computer genius. wake up dickheads

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