Newsweek:  Apple iPod ‘from gizmo to life-changing cultural icon’

For a nice review of the iPod’s history, how far the little music player has come, where it stands today, and how it’s poised for more, read Steven Levy’s article, “iPod Nation,” now online for Newsweek.

“Steve Jobs noticed something earlier this year in New York City. ‘I was on Madison,’ says Apple’s CEO, ‘and it was, like, on every block, there was someone with white headphones, and I thought, ‘Oh, my God, it’s starting to happen,”” Steven Levy reports for Newsweek. “The sudden ubiquity of the iPod, the cigarette-box-size digital music player (and its colorful credit-card-size little sister, the Mini) [has] smacked right into the sweet spot where a consumer product becomes something much, much more: an icon, a pet, a status indicator and an indispensable part of one’s life.”

An interesting note: “VP Phil Schiller came up with the idea of a scroll wheel that made the menus accelerate as your finger spun on it.” (Perhaps we’ve all underestimated Phil a little bit?)

“Assessing the final product, Jobs bestows, for him, the ultimate accolade: ‘It’s as Apple as anything Apple has ever done,'” Levy reports.

Much more here.


  1. I believe the story on Schiller is incorrect. Phil actually had the idea to put spokes within a wheel so it wouldn’t collapse in a heap. He did this prior to Al Gore inventing the internet. ;-]

  2. pkradd: you’re wrong!

    Read this patent: link

    Go to the ‘Images’ button, and click on ‘Drawings’, and then go to page 3 of 18. You’ll see a picture of the iPod.

  3. My life-changing experience with the iPod mini: I have lost 20 pounds. My hair has suddenly returned to the original medium brown it was many years ago… and it it thicker. My wife doesn’t have those headaches anymore. I now have women take a second look at me when I pass, I like to drive in my car with the top down (which is very interesting in that I don’t have a convertible).

  4. OK people, fess up. Does the Ipod you you laid? No wonder they are selling so many then. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  5. Well, well, well. Whaddya know. I always saw Schiller as the yes-man, the guy you get when you can’t get Jobs, Ive, Tevanian and Rubenstein. He deserves more respect and he’ll get it, at least from me. Sorry, Phill.

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