Apple shares set new 52-week high to close at $30.74

Shares of Apple Computer (AAPL) closed up $0.54, or 3.58%, at $30.74 in NASDAQ trading today on 4,579,332 share volume to set a new 52-week high. AAPL’s previous 52-week high was $30.57 set earlier this week.

NASDAQ AAPL quote here.


  1. What would happen if the cost of options had to be expensed in the year in which they are granted? We know what would happen: the “profit” before tax would turn into a LOSS. But, the price of the stock is based on Apple’s “profitability”….when it turns into a loss because finally the accounting becomes real, i.e. options are expensed, thus making salaries and options equal in the expense category, does anybody think the stock will go up?

    In Apple’s case, book value is the bottom line, so the stock won’t sink more than half even if the options have to be expensed.

  2. Davey:

    That’s right, they aren’t!

    Because what they see is a company that has direction, a commitment to producing innovative, high-quality product.

    5.5 million iPods sold during 2004. 150 million downloads from iTMS. $40/share.

  3. “[…] up $0.54, or 3.58%, at $1.79 in NASDAQ […]”

    Apple’s stock is $1.79? BUY BUY BUY!

    (Yes, I know it’s a typo. I just couldn’t resist. Sort of like “first post”)

  4. Just my crazy ideas, but Apple now needs to create more incentive attractions to help people make the switch. If I was Jobs, first I would include
    Keynote and Quicktime Pro into the iLife suite, then in Garageband version 2, I would include automated punch-in and automated faders and master pitch controls and I would also include the Jam Pack to get enough stuff inside there to work with along with the presets.
    It seems that taking a hit for around $230 by giving it away free is ridiculous, but Apples moneymaker is on Hardware and their marketshare is based upon Hardware! To sell more units, create more incentive in the stores with more iLife stuff and at the same time put a few nails into PowerPoint.
    Then I would make an easy to use, consumer friendly web page design program that takes the best from Golive and Dreamweaver and make it easy for every consumer to make a web page. Somehow incorporate .Mac incentive along with it and let it work with iPhoto, possibly iTunes, etc.
    The whole idea is to make iLife juicier than people can and no other vendor can possiby bundle and let it drive the switchers.
    There are still iapps remaining to do for the average Joe like me.

  5. Davey wrote “I guess inventors aren’t scared off by the lack of a 3 GHz G5.”

    MacCentral has an article on just that with quotes from several analysts explaining why Steve’s missed 3GHz prediction is really not that big of a deal.

  6. What is the use of giving away an enhanced GarageBand, Keynote Pro, etc. etc. when Apple wouldn’t tell anyone about it, and instead would just run more ads saying, “Look at the pretty case! Its sooooo shiny!!!”

  7. Peter
    No! NO!
    Sell! SELL! ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />
    I want to buy ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    AAPL is interesting stock for me. I usually don�t buy any stock that has P/E over 15.
    AAPL was so down that I had to buy it. ($13)
    Now Stevie has to start The Divident program ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

    It is not good if the company can�t give any dividend and nobody likes looser companies.

  8. from my experience watching this stock, I would say that if Apple came out with 3Ghz machines the stock price would have DROPPED. All I can say is this stock price reflects Apple new commitment to selling hardware for PC’s.

    Airport Express
    New Flatscreens…

  9. yes.. peripherals/accessories which extend the functionality of free/cheap wares like itunes, iphoto, garageband..

    great stuff

    these accessories are subsidizing the mac platform.. as software subsidizes the Xserves?

    fair enough..

    but by splitting the iPod into a separate division.. we will really see just how profitable the Mac line is..

  10. OGfF:

    With the best will in the world, many technology companys since the so-called ‘go-go’ years of the 1960s have elected not to pay dividends whilst they have been active in the R&D field.

    Apple isn’t MS: it doesn’t have a near-total monopoly generating so much cash that it can pay both shareholders and engineers, and it probably never will. So which Apple would you prefer?

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