$25 Apple eMac sale ‘too-good-to-be-true’

“Shares in Catena Corp. (9815.TO) were sold lower Friday after the PC marketer said it could not fulfill orders for more than 100 million Apple Computer Inc.(NASDAQ-NMS:AAPL) (AAPL) computers that were mistakenly priced at only Y2,787 each (US$25),” Dow Jones News reports.

“Catena said the price was actually for a set of Apple’s five DVD-R optical discs, but that price appeared for Apple’s 17-inch display PC model on Yahoo Japan Corp.’s (4689.TO) Internet shopping mall from Wednesday afternoon to Thursday morning,” Dow Jones reports. “During that period, about 20,000 online shoppers placed over 100 million orders for the too-good-to-be-true bargain.”

“Investors punished the PC marketer for the mix-up. At 0533 GMT shares in Catena were down 2.8% at Y277, while the Nikkei 225 Stock Average was 0.9% higher. Catena is an information system integrator which also markets PCs and PC- related products online. The company Thursday issued a statement that ‘the price was a mistake and we can’t accept any of these orders,'” Dow Jones reports.

Full article here.


  1. 100million? hmmm…. make you wonder, if all those ppl got a mac, would they stay with apple?? ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  2. Dang, I missed it. Just goes to show you what not being on the ball can get you. I am sure the reason that they got so many orders is because another Japanese computer maker (can’t remember which, maybe Hitachi?) made a similiar mistake about a half a year ago and actually HONORED the sales (it was priced at like 1000 dollars for a 2000 dollar machine and did not get nearly as many orders tho.) Everyone who saw it probably ordered 1000 of them figuring they could sell them later if the sales were actually honored.

  3. If the company honoured this, it would probably kill Paul Thurrot and Rob Enderle. 100 million eMacs in a single quarter ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  4. You deserve to be beaten for such a witty remark..

    As for Paul Thurrott.. he would probably LOVE this..

    Think about how much money Apple would lose you fsckin morons..they’d be out of business

  5. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />
    I don’t know if you are joking or not, but it would have been Catena who would go out of business. Apple has no obligation to cut prices so that Catena can sell them at $25.

  6. “Think about how much money Apple would lose you fsckin morons..they’d be out of business”

    you’re the moron. they buy the computers from apple at apple’s price. Apple has no obligation to honor that stupid price.

  7. I think Apple should do something like that $25 sale. Maybe $300 for an eMac or $500 for an iMac. Limit the sale to the first 50-100 million. They would lose some money, but think of all the new users. Crazy idea???

  8. Todd – I agree. Use some of that cash reserve to boost client base.

    Imagine: Apple announces $399 eMac sale – one month only! They would sell millions!

    The real question is: Could Apple supply that many eMacs?

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