“Apple Computer Inc., hoping to extend the success of its popular iPod digital music players, is expected to begin selling a smaller and more colorful version of the device later this week. The new $249 iPod Minis can store about 1,000 songs and are designed to appeal to customers who don’t want the more expensive regular iPods that store as many as 10,000 songs,” Benny Evangelista reports for The San Francisco Chronicle.
“‘How many people really need 4 or 10 or 20 gigabytes worth of music with them all the time?’ said Stephen Baker, a hardware analyst for NPD Techworld, a consumer research firm in Port Washington, N.Y. ‘There is another market for these kinds of players — people who need them to be extremely small, extremely light and extremely mobile,’ Baker said,” Evangelista reports.
Evangelista reports, “However, when the device was introduced at the Macworld Expo in San Francisco last month, some analysts and potential customers questioned whether the minis are priced too high. For $50 more, a consumer could buy a regular iPod with 15 GB of storage, which could hold 3,700 songs.”
Full article here.
MacDailyNews Take: Why not compare iPod mini against other 4GB business-card sized players’ prices? Consumers who want the iPod mini’s unique features (namely tiny physical size, lightweight, 4GB storage) have to compare them to offerings from other companies, too – not just Apple. The final fact arrived at after comparing them all? The 15GB iPod is a heck of a deal! Oh yeah, and nothing on the market matches the iPod mini’s features for the price.
Related MacDailyNews article:
Apple’s ‘iPod mini’ pricing vs. other alternative players – January 27, 2004
Apple iPod knocked off its pedestal – by Apple’s iPod mini – February 15, 2004
Mercury News: Apple iPod mini ‘probably as close to perfection in dimension as possible’ – February 16, 2004