Apple’s ‘iPod mini’ pricing vs. other alternative players

“The hefty price tag for the multihued player has left many scratching their heads and wondering what insane devotion to high margins could produce such a price point for a device that Apple is hoping grabs them another 20% of the market. People have been quick to point out that another US$50 will buy you an additional 11GB of storage with the 15GB iPod model. They are right. Compared with the current iPod offering, the iPod Mini is a disappointment in terms of price. However, those who make such comparisons are missing the point of the business card sized player. It is not meant to be an alternative to the iPod, but to the high-end flash-based and other small hard drive-based players. Let’s look at some numbers,” Eric Bangeman writes for Mac.ars.

Bangeman provides a nice chart that basically shows, “US$249 for 4GB is a lot of money when you can get 15GB for US$50 more. US$249 for 4 GB is a fantastic deal when the same coin gets you a mere 512MB of flash-based music storage. The latter is the comparison Apple wants buyers to make when considering the iPod Mini. Time will tell if its a compelling one.”

Full article here.

32 Comments

  1. plus it’s like they are whining cuz the bigger ipod is such a good deal. so… that’s bad??

    and how much did engraving cost? its free now, so subtract that. u know u want it engraved ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  2. The iPod mini is NOT the low end! Yes, it has the lowest price but what you are paying EXTRA for is the miniaturization, the ability to jog (for example) with something smaller and lighter. You pay extra for a laptop because it cost more to shrink a computer down to that size.

  3. I’d get the ipod tomorrow if it had a line-in jack. I could then plug it into my amp, lay down some guitar riffs, hum a melody, dump it straight into my powerbook and fool around with these quick and dirty ideas. I’d gladly ditch my mini-disc if I could do this. Throw GarageBand into the equation and I know many amateur muso mates who would be salivating to do the same. In fact, I know a couple of guys considering a mac on the basis of seeing GarageBand during Steve’s keynote.

    Bring it on!

  4. Mini’s price wont drop until new mini’s surface. Cry all you want and go out and buy your flash card player, toss it into the junk drawer because your bored with it. Jobs is right on, this is going to sell the hell out of all of the small players. Also it does more than a flash could ever do.

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