Adobe Systems is set to announce new versions of its video products–but Mac users will be out of luck when it comes to video editing,” according to David Becker, Staff Writer, CNET News.com. “Adobe Systems plans to announce new versions of its video-editing software Monday, including a Windows-only application that marks another high-profile defection from Apple Computer’s Macintosh operating system.”
“Adobe, a specialist in publishing and imaging applications, will announce a new version of Premiere, its main application for editing digital video. The new Premiere Pro will work only on PCs running Microsoft’s Windows XP operating system, ending years of support for the Mac OS… David Trescot, senior director of Adobe’s digital video products group, said the new edition of Premiere is a complete rewrite of the application and it didn’t make financial sense to support the Mac anymore,” Becker reports.
“‘We were rewriting Premiere from scratch, and it would have taken a lot of work to have cross-platform support,’ Trescot said. The Mac already has several competing video-editing applications, including Apple’s Final Cut family of products, making for a small and crowded market, he said. ‘If Apple’s already doing an application, it makes the market for a third-party developer that much smaller,’ Trescot said. ‘I think you’re going to find that more and more–if Apple’s in a software market, third-party vendors are going to skip it,'” Becker reports.
Becker writes, “Apple greeted Adobe’s decision as a vindication of its video business strategy. ‘With the announcement of the new Power Mac G5 and the innovations in Final Cut Pro 4, there has never been a better time for Premiere customers to make the switch,’ Apple said in a statement. ‘Even with this, Adobe and Apple continue to have a great relationship, as evidenced by Adobe’s recent support of the new Power Mac G5 with Photoshop performance that is twice as fast as before.'” Full article here.
MacDailyNews Take: This is all well and good, since just as Safari blows the doors off Microsoft Internet Explorer for Mac, Final Cut Pro makes Premiere look and feel flimsy. Experienced Mac editors choose FCP, not Premiere in that class of NLE applications. Still, keep an eye out for the mainstream press who will report this as “another example of less software for the Mac,” even though the software for the Mac is vastly better.