“Apple Computer Inc.’s Apple.com led all computer hardware sites in number of shoppers for the week that ended May 11, according to Nielsen/NetRatings AdRelevance report. Apple.com logged 3.75 million unique visitors, 73.7% of all visitors to hardware sites, which hosted 5.09 million shoppers for the week. Next behind Apple was Hewlett-Packard Co.’s HP.com at 2.47 million visitors; Dell Computer Corp., at 1.94 million; Gateway Inc. at 312,000; and Toshiba.com at 157,000,” InternetRetailer.com reports.
“Apple.com held visitors for the least amount of time, however, with the average stay lasting 3 minutes, 48 seconds, Nielsen/NetRatings reports. Average for all computer hardware sites was 11 minutes, 55 seconds. Holding visitors the longest was Hewlett-Packard at 15 minutes, 8 seconds; followed by Gateway at 11 minutes, 1 second; Dell, 8 minutes, 44 seconds; and Toshiba, 5 minutes, 7 seconds.”
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