Hoovers schizo Apple article ends up praising company after trashing computer maker

“Apple Computer is beginning to falter. Again. After returning to profitability in early 2001 by seducing consumers with candy-colored iMacs and must-have accessories, the Cupertino, Calif.-based company reported some slippage in its fourth quarter, which ended September 28,” reports Hoover’s Online. This, after titling the article, “Apple Store Score,” (we know that might allude to numbers of stores, but it’s still confusing) and basically saying everything looks good for Apple while also quoting Bear Sterns research analyst Naveen Bobba who warns that the party won’t last forever. “The store has strengths, but at the same time, it doesn’t come cheap. We can’t think of any computer manufacturer who ever did well with a retail effort,” he says. Please let us know if Apple is “faltering” or on track to “expand market share” by reading the whole article here.

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