Apple’s ‘digital hub’ makes more sense every day

“Knowing that ever-faster machines no longer excite buyers, its push to make Macs your “digital hub” makes more sense every day,” Charles Haddad writes in his October 9 ‘Byte of the Apple’ column for BusinessWeek. Haddad states, “Apple understands this change. In fact, it saw the shift before just about anyone else. When CEO Steve Jobs began talking of making the Mac a “digital hub” for music, video, and communications two years ago, he wasn’t just babbling marketing happy talk. He recognized, as B.B. King would say, that the thrill is gone: Consumers no longer lust after PCs.” Read it here.