MTV agrees to licensing deal for MP3 and MP4 portable media players (with images)

Mini Media Europe Limited, a leading manufacturer and distributor of consumer electronics products, has signed a long-term licensing agreement with Viacom to licence and place the MTV, Pimp My Ride and South Park brands onto a range of MP3 and MP4 (PMP) Players.

The agreement between Viacom and Mini Media Europe is exclusive to Mini Media for the whole of Europe, with the launch plan initially focusing on the UK, Italy, France and Germany.

“MP3 players will continue to see huge growth in 2006 and beyond” said Paul McIntosh, Managing Director of Mini Media Europe, in the press release. “The youth market is ready for something different and our licensed players carrying the MTV, Pimp My Ride and South Park brands will certainly offer that individual approach.”

The products will be geared towards MP3 and video playback and there is also the possibility that they will be pre-loaded with MTV content, including videos. The products are scheduled to launch in September 2006 via leading high street and online retailers.

Mini Media Europe’s website describes two products (pictured):

• MIVI-P1GB MTV MP3 player: “Offers a completely unique Italian design, coupled with a ground breaking and revolutionary rubberised finish. Coming in a choice of 2 colours, pink and red, this MP3 player has 1GB of memory built-in to store up to 500 tracks (WMA format), an SD slot enabling you to add your own memory card, FM radio, voice recorder, a lock function and all powered by a single AAA battery for approximately 12 hours of playback. The MTV logo on the front of the player, and Pimp My Ride on the back gives the MIVI-P1GB a unique look. It’s simple to use with awesome sound quality that has to be heard to be believed. Audio formats: MPEG1, 2, 2.5 Layer3(8-320Kbps, VBR), WMA Format 9 & 10 (32-192Kbpa)/ID3 Tag Ver1.0/1.1/2.0 Support. Supported Operating Systems: Windows98 / 98SE / ME / 2000 / XP and MAC [sic]. Dimensions: 68 x 50 x 21 mm.”

• MIVI-P1GBV1 MTV MP3 player: “Capable of playing not only your favourite music but also your favourite music videos! Beautiful Italian design, exceptional build and sound quality this MP3 player really does stand out against any other player currently available. Incredibly only 1.5cm thin and 7cm high the MIVI-P1GBV1 is clean, crisp and simple to use. The 1.5″ CSTN screen is clear and sharp. Watching video, viewing images, personalising the graphic equaliser or tuning in the FM radio to your favourite 30 stations and is an amazingly satisfying experience. The Black, rubberised finish enhances the cool looks and quality feel. Audio formats: same as above. Video format: DMV. Supported Operating Systems: Windows98 / 98SE / ME / 2000 / XP and MAC [sic]. Dimensions: 70 x 43 x 15 mm.”

More info here.
This is a joke, right? Paul “McIntosh,” we get it, ha. Or a ruse. You know, to make Apple think this is what they’ll be selling while they work on their actual attempt? It is nice to see that they do support Media Access Control addresses, though. Still, there’s no way this can really be serious, can it?

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45 Comments

  1. My predictions:

    I give it three months before we read another “More blood on Apple iPod’s Click Wheel” article.

    Only 17 will be given away (on TRL).

    All 17 will be thrown in drawers (or in the garbage) and these people will continue to use their iPods.

  2. JadisOne,

    “On the flip side, they do support Macs.”

    Where you you see that? I do see they supposedly support MAC, which is not short for Macintosh, of course.

    I suppose that if they really supported an OS, they’d know how to properly write it, right?

  3. MTV – Americas favorite Music station sans the music –

    I was thinking those 17 could get a bit on the Letterman show later that night, er, afternoon, and drop those high-quality empeethree abortions off the Building along with paint and melons.

    MDN Magic word: Square, as in, what’s next Sponge Bob Square Player?

  4. methinks you’ve partaken in a sham.
    no copyright date, poor design, .com not .co.uk, no references for
    ‘mini media europe’ anywhere on web except Macworld UK, and most importantly NO http://www.minimediaeurope.co.uk/.
    So it’s basically a great publicity stunt by some college kids who should be studying. Come on mac readers, most everyone here should have the sense to at least doubt a dubious article like this, otherwise it shows you don’t necessarily have critical and analytical thought processes therefore weakening any argument you make.

    (i step down off my soapbox – and head to starbucks)

  5. Maclover – You Douche

    Go ahead and head on over to Starbucks and “give yourself a jand hob” while you enjoy your brew. Damn you really set us straight.

    yeah, we come to this site to exercise our “analytical thought processes” We come here to read the snipits from other articles we don’t care to take the time to sift through.

    While your bitching about college kids that should be studying you are wasting your time “critacally analyzing” this abortion of a media player, MTV “Puke Box”!

    What are you, Sherlock Holmes?

    Shouldn’t you be rushing over to Starbucks to get that order of crapatinos your boss ordered and get back to the photocopying and trash emptying?

    Oh, by the way,

    Piss off and get bent!

  6. hey All Gay AssPacker.

    I mean AG Pennypacker the starbucks was a joke just like the likelihood of these players. I’m not Sherlock Holmes, but in fact the Hardy Boys.
    It’s simple, I think someone is making a fool of us with these fictious players and I’m voicing my doubts.

    “Piss off and get bent!” – AG Pennypacker

    Ouch! you really hurt my feelings with that you Dirty Sanchez cabron !!!

    now that’s an insult !

  7. They look like a nice package. They’re tiny, use a standard AAA battery (can be a NiMH rechargeable), have a built-in radio (not a $50 add-on like with iPod), they use SDRAM (can buy 2GB for $50 these days) they work with Macs. If the price is low, they’ll probably sell great.

  8. Appreciating the persistence you put into your website and detailed information you offer.

    It’s great to come across a blog every once in a while
    that isn’t the same outdated rehashed material.
    Great read! I’ve bookmarked your site and I’m adding
    your RSS feeds to my Google account.

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