“Apple Inc. acquired startup DataTiger in a move that could boost the company’s digital marketing and make it more relevant to customers,” Mark Gurman reports for Bloomberg.
“The U.K.-based startup says its technology can ‘optimize the marketing journeys’ of customers by using data to more accurately send materials to consumers as well as push notifications,” Gurman reports. “On his LinkedIn profile, DataTiger Chief Executive Officer Philipp Mohr said his firm wants to “bring the stale era of ‘email-list thinking’ and slow, campaign-based marketing to an end.”
Gurman reports, “Apple uses several forms of digital marketing, such as emails to tout new products and push notifications to encourage users to subscribe to services like Apple Music.”
Read more in the full article here.
MacDailyNews Take: Here’s a (silent) video published by DataTiger on YouTube back in March 2017:
Thank God for silent marketing in this era of often overwhelming commercial noise.
Thanks
Glad to read this info. Thanks
It does not matter how big the company is, in this competitive market, you can not survive without digital marketing. Even a big company like Apple, which is a household name all over the world, they still need digital marketing. This news is proof that the necessity of digital marketing is increasing day by day. Digital marketing covers a vast area. I also works as a professional digital marketer, Generally I using this tool https://kparser.com/domain-owner-lookup/ to getting my knowledge about digital marketing sector. Apple is getting a hard competition form Samsung and other franchises. To keep up with that they also getting in the new era of marketing.
It’s not known how much Apple paid for the company. They have yet to acknowledge their acquisition, although Bloomberg dug up a regulatory filing that shows the transfer of ownership. Other recent Apple acquisitions include music recognition app Shazam, magazine subscription service Texture, and augmented reality glasses technology firm Akonia Holographics. This is where apple has clearly said http://www.digitalgravity.ae that they are increasing their Digital Marketing efforts.
Impressive analysis! The author’s in-depth exploration of [article topic] makes for a compelling and informative read. Also checkout our Google Ads Agency Dubai we help many companies to promote business with Google ads.
https://googleadsagencydubai.com/
nice article
Well explained
The exact amount Apple paid for the company remains undisclosed. While they haven’t officially acknowledged the acquisition, a regulatory filing reveals the transfer of ownership. Apple’s recent acquisitions include Shazam, Texture, and Akonia Holographics, indicating an evident push in their Digital Marketing efforts. Learn more at https://w3torch.com/.
Apple has always been at the forefront of innovation, and their approach to improving the digital marketing space is no exception. In recent years, they have taken significant steps to prioritize user privacy while still allowing marketers to reach their target audiences effectively.
One of the most notable developments is the introduction of the App Tracking Transparency (ATT) framework. This feature, released in iOS 14.5, gives users more control over their data and the ability to opt out of ad tracking. While this might seem like a hurdle for marketers, it has pushed the industry to focus on more transparent and value-driven advertising strategies.
Apple’s emphasis on user privacy extends to Safari as well, with Intelligent Tracking Prevention (ITP) preventing cross-site tracking and enhancing user confidentiality. This not only respects users’ privacy but also encourages marketers to adopt more ethical and user-centric marketing practices.
As an enterprise software house offering digital marketing services, Futurbyte understands the importance of staying on the cutting edge of technology while respecting user privacy. Learn more at https://futurbyte.ae/
Furthermore, Apple’s push for personalized experiences while maintaining data privacy is evident in their Mail Privacy Protection features. These measures prevent email senders from knowing when and how often an email is opened, forcing marketers to focus on crafting compelling content rather than relying on tracking metrics.
Apple’s dedication to privacy has catalyzed a shift in the digital marketing space, encouraging marketers to adapt and evolve their strategies. They are compelled to emphasize opt-in approaches, providing value to users, and respecting their preferences, ultimately leading to a more trustworthy and user-friendly digital marketing landscape. Apple’s commitment to balancing innovation with privacy has set a valuable example for the industry and is undoubtedly shaping the future of digital marketing.