Apple acquires digital marketing startup DataTiger

“Apple Inc. acquired startup DataTiger in a move that could boost the company’s digital marketing and make it more relevant to customers,” Mark Gurman reports for Bloomberg.

“The U.K.-based startup says its technology can ‘optimize the marketing journeys’ of customers by using data to more accurately send materials to consumers as well as push notifications,” Gurman reports. “On his LinkedIn profile, DataTiger Chief Executive Officer Philipp Mohr said his firm wants to “bring the stale era of ‘email-list thinking’ and slow, campaign-based marketing to an end.”

Gurman reports, “Apple uses several forms of digital marketing, such as emails to tout new products and push notifications to encourage users to subscribe to services like Apple Music.”

Read more in the full article here.

MacDailyNews Take: Here’s a (silent) video published by DataTiger on YouTube back in March 2017:


  1. It does not matter how big the company is, in this competitive market, you can not survive without digital marketing. Even a big company like Apple, which is a household name all over the world, they still need digital marketing. This news is proof that the necessity of digital marketing is increasing day by day. Digital marketing covers a vast area. I also works as a professional digital marketer, Generally I using this tool to getting my knowledge about digital marketing sector. Apple is getting a hard competition form Samsung and other franchises. To keep up with that they also getting in the new era of marketing.

  2. It’s not known how much Apple paid for the company. They have yet to acknowledge their acquisition, although Bloomberg dug up a regulatory filing that shows the transfer of ownership. Other recent Apple acquisitions include music recognition app Shazam, magazine subscription service Texture, and augmented reality glasses technology firm Akonia Holographics. This is where apple has clearly said that they are increasing their Digital Marketing efforts.

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