“Veteran public relations strategist Brian Bumbery – who has worked closely with Metallica, Green Day, Chris Cornell and Madonna and spent eight years at Warner Bros. Records, before launching his own BB Gun Press firm in 2011 — has joined Apple as Director, Apple Music Publicity,” Shirley Halperin and Jem Aswad report for Variety.

“BB Gun will continue under the leadership of Luke Burland, Bumbery’s former WBR colleague, who joined the firm in 2016 along with clients Fergie, Meghan Trainor, Shania Twain and Josh Groban, among others,” Halperin and Aswad report. “The move comes in the context of a larger transition at Apple Music, as former head Jimmy Iovine recently completed his move to a consulting role this month.”

Halperin and Aswad report, “Bumbery’s appointment is not a total surprise, as his firm, particularly longtime associate Sam Citron, has been working with Apple Music for many months.”

Read more in the full article here.

MacDailyNews Take: Congrats to Brian Bumbery and go, Apple Music, go!