“Facing criticism from wildlife groups who say its glassy new Chicago store is causing deadly bird strikes, Apple plans to dim the store’s lights Friday night, a company spokesman said, and will continue to do so during the fall migration season,” Blair Kamin reports for The Chicago Tribune.

“Members of Chicago Bird Collision Monitors, a volunteer group that rescues migrating birds that collide with buildings, have said they’ve found dead birds at the Apple store since it opened Oct. 20,” Kamin reports. “The group blames the store’s exterior glass walls and night lighting. At night, according to experts, birds often become disoriented by city lights, then crash into buildings and fall to the ground.”

Apple's new retail store in Chicago connects the Chicago River with Pioneer Court and Michigan Avenue.

Apple’s new retail store in Chicago connects the Chicago River with Pioneer Court and Michigan Avenue.

 

Apple Michigan Avenue is Apple’s first in a new generation of the most significant worldwide retail locations.

Apple Michigan Avenue is Apple’s first in a new generation of the most significant worldwide retail locations.

 
“In response to the criticism, Nick Leahy, a spokesman for the Cupertino, Calif.-based computer-maker, said Friday: “’Starting tonight, at least until we can get through the migratory season, we will get the lights down as much as can overnight,'” Kamin reports. “London-based Foster + Partners designed the $27 million store, whose facade consists of huge sheets of floor-to-ceiling glass. The firm’s chief designer on the project, Stefan Behling, said the architects had studied the possibility of bird strikes and had concluded that it would not be a problem.”

Read more in the full article here.

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I bet you’ll never look at birds the same way again. — Dr. Alan Grant

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Apple’s Angela Ahrendts on new Chicago flagship store: ‘We are the live version of Apple Music’ – October 19, 2017