“Apple is also attempting to turn Apple Watch into more of an active coach than a simple tracker. This might seem like a subtle differentiation, but if implemented right it could actually drive engagement and loyalty,” Milanesi writes. “Tracking, while clearly useful, has more a passive role and one that some users might think could be taken on by other devices. Turning Apple Watch more into a coach through daily inspiration, evening push and monthly challenges deepens the relationship a user has with the device.”
“As Apple Watch becomes more like a coach, Siri becomes more a visible but discreet assistant that is being liberated from the iPhone,” Milanesi writes. “I think this is a very powerful paradigm and before nay-sayers jump to point out that Apple Watch penetration is limited, I underline that Apple Watch users are highly engaged in the Apple ecosystem and represent Siri’s best opportunity. Similar to CarPlay, Apple Watch also has a captivated audience not just for Siri’s brains but also for voice-first. With Apple Watch, voice interaction is the most natural form of interaction, especially when wearing AirPods.”
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MacDailyNews Take: We can’t wait for watchOS 4! Even now, with watchOS 3, the Apple Watch with AirPods is a sublime experience. Having Siri in your ear makes all the difference, plus the microphones in the AirPods work even better than the stellar ones in the Apple Watch (likely thanks to proximity to the user’s mouth). As users know, Siri is a great experience on Apple Watch.