“It is a puzzle that even Apple itself has not yet been able to solve,” Bradshaw writes. “The iPad saw rapid growth soon after its introduction in 2010 but sales have declined year-on-year since the peak in 2013. New hardware such as Apple Watch and its TV set-top box were not enough to offset the iPhone’s decline last year as the smartphone market has slowed.”
“At CES this week, many manufacturers will add virtual assistants from the likes of Microsoft, Amazon and Google to their products, while others will claim they have added ‘artificial intelligence’ to everything from cars to toothbrushes,” Bradshaw writes. “Many manufacturers will be hoping to replicate the growing popularity of Amazon’s Echo, a voice-controlled speaker that can play music, turn on lights or hail a taxi. ‘We expect an avalanche of smart speakers at CES,’ says Ben Wood, analyst at CCS Insight, a tech researcher.”
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