“Computer and mobile phone giant Apple hired Alexander Hitzinger, former head of Porsche’s racecars program, Manager Magazin said, poaching a skilled project manager who helped engineer the German sportscar company’s Le Mans victories,” Edward Taylor reports for Reuters.

“Porsche, a sportscar brand owned by Volkswagen decided to return to endurance racing and developed the 919 hybrid sportscar from scratch, winning Le Mans and the endurance racing world championship in both 2015 and 2016,” Taylor reports. “Hitzinger created an organizational structure and development team which expanded from ten staff to over 150 employees, building a complex hybrid racer made from lighweight materials.”

Read more in the full article here.

MacDailyNews Take: told Manager Magazin, he wanted to do something “which has a significant and direct impact on society.”

As we wrote back in March 2015:”When Apple enters markets, it’s because they can bring something(s) so unique to the table that significant disruption is inevitable.”

SEE ALSO:
Apple Car: Forget ‘electric,’ think hydrogen fuel cells – February 20, 2015
Apple working with Intelligent Energy on fuel cell technology for mobile devices, sources say – July 14, 2014
North Carolina regulators approve Apple’s 4.8-megawatt fuel cell facility at Maiden data center – May 23, 2012
New aerial images of Apple’s planned NC fuel cell, solar farms published – April 7, 2012
Apple’s massive fuel cell energy project to be largest in the U.S. – April 4, 2012
Apple patent application reveals next-gen fuel cell powered Macs and iOS devices – December 22, 2011
Apple patent app details highly-advanced hydrogen fuel cells to power portable devices – October 20, 2011