“Computer and mobile phone giant Apple hired Alexander Hitzinger, former head of Porsche’s racecars program, Manager Magazin said, poaching a skilled project manager who helped engineer the German sportscar company’s Le Mans victories,” Edward Taylor reports for Reuters.
“Porsche, a sportscar brand owned by Volkswagen decided to return to endurance racing and developed the 919 hybrid sportscar from scratch, winning Le Mans and the endurance racing world championship in both 2015 and 2016,” Taylor reports. “Hitzinger created an organizational structure and development team which expanded from ten staff to over 150 employees, building a complex hybrid racer made from lighweight materials.”
Read more in the full article here.
MacDailyNews Take: told Manager Magazin, he wanted to do something “which has a significant and direct impact on society.”
As we wrote back in March 2015:”When Apple enters markets, it’s because they can bring something(s) so unique to the table that significant disruption is inevitable.”
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