“IDG has just updated its International Worldwide Quarterly Wearable Device Tracker for Q3 2016 and it has stated that Apple Watch shipments for the quarter were just 1.1 million – down a whopping 71% on Q3 2015, where Apple reportedly shipped 3.9 million units,” Paul Lamkin writes for Forbes.

“However, Apple CEO Tim Cook – while not revealing the actual figures – has disputed the claims. Speaking to Reuters he said: “Our data shows that Apple Watch is doing great and looks to be one of the most popular holiday gifts this year,” Lamkin writes. “‘Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for Apple Watch.'”

“Apple launched the Series 2 smartwatch a couple of months ago, while at the same time revealing a Nike+ edition and an upgrade to the original – now dubbed Series 1,” Lamkin writes.

Apple Watch Series 2 with built-in GPS and water resistance to 50 meters

Apple Watch Series 2 with built-in GPS and water resistance to 50 meters

 
Read more in the full article here.

MacDailyNews Take: Apple will not allow Apple Watch holiday sales to be negatively impacted by IDC press releases that not only “estimate” shipments (no figures are offered by Apple due to competitive reasons) but stupidly lump $250+ smartwatches in with $15 fitness bands.

SEE ALSO:
Apple CEO Cook: Apple Watch sales to consumers set record in holiday week – December 6, 2016
IDC: Apple Watch sales fell 71% YOY in Q316 as Series 2 launched at end of quarter – December 5, 2016
Computerworld reviews Apple Watch Series 2: Delivers on first generation’s promise – October 21, 2016
Computerworld reviews Apple Watch Series 2: It’s time to jump in – September 27, 2016
Ars Technica reviews Apple Watch Series 2: ‘Great experience with very few hiccups’ – September 22, 2016
Mossberg reviews Apple’s watchOS 3: Quicker, easier, and more useful – September 21, 2016
CNET reviews Apple Watch Series 2: ‘The smooth wrist companion it was always meant to be’ – September 14, 2016
WSJ reviews Apple Watch Series 2: ‘Apple Watch finds its purpose in life’ – September 14, 2016
The Verge reviews Apple Watch Series 2: There’s something effortlessly cool about it – September 14, 2016
Apple Watch Series 2: Apple refocuses its smartwatch – September 12, 2016
Apple and Nike launch the perfect running partner, Apple Watch Nike+ – September 7, 2016